Brand Tone

Helpful and Customer-Oriented, Elegant and Aspirational, Direct and Informative, Celebratory

Brand Values

• •Quality
• •Customer Satisfaction
• •Exclusivity/Unique Selection
• •Fashion and Style
• •Inclusivity (Aspirational)

Best Practices

• •Prioritize Elegance and Sophistication: Use refined language that evokes beauty, quality, and special occasions. Avoid overly casual slang or overly technical jargon.
• •Emphasize Customer Support and Trust: Regularly include phrases that highlight helpful customer service, easy returns (if applicable and clear), and secure shopping. Make the customer feel valued and supported.
• •Maintain a Positive and Celebratory Voice: Frame product descriptions and communications in an uplifting way. Focus on how the clothing will make the customer feel (e.g., confident, beautiful, special).
• •Be Clear, Direct, and Informative: Especially in product descriptions and calls to action, provide necessary details (materials, sizing advice, care instructions) without fluff. Ensure clarity in how to purchase or get help.
• •Showcase Social Proof Authentically: When using testimonials or reviews, select those that reflect the desired brand values (quality, beauty, good service). Ensure these are genuine and relatable. Address any recurring concerns seen in less positive feedback through proactive communication or product improvements, rather than solely focusing on positive portrayals.

Social Perception

Generally Positive, Seen as a Go-To for Occasion Wear, Trusted for Modest Fashion, Concerns about Quality Control and Sizing Consistency, Desire for Greater Size Inclusivity

Copy Examples

• •Discover Your Dream Dress at Semode. Exquisite designs, exceptional service, and a touch of magic for your unforgettable moments. Shop our latest collection of evening and bridal wear.
• •Radiate confidence in our 'Seraphina' Gown. Crafted with intricate lace detailing and a silhouette designed to flatter, this dress ensures you'll be the star of any event. Our commitment to quality means every stitch is perfect. Have questions? Our dedicated style advisors are here to help you find your perfect fit.
• •✨ Just Arrived! ✨ The 'Luna' Abaya Collection combines timeless elegance with contemporary grace. Perfect for making a sophisticated statement. Tap to shop or visit semode.de to explore all new arrivals. We offer worldwide shipping for your convenience! #SemodeFashion #ModestElegance #NewCollection #AbayaStyle
• •Welcome to the Semode Family! We're thrilled to have you. Get ready to explore a world of breathtaking dresses and exceptional style, all curated with you in mind. As a token of our appreciation, enjoy 10% off your first order with code: WELCOME10. Need assistance? Our friendly customer care team is always happy to help.
• •At Semode, we believe every occasion deserves a special outfit. We're passionate about bringing you beautifully crafted dresses that make you feel extraordinary. From luxurious evening gowns to elegant modest wear, quality craftsmanship and dedicated customer care are at the heart of everything we do. Let us be a part of your cherished memories.