Brand Tone

Empowering, Authentic, and Compassionate.

Brand Values

• •Empowerment
• •Artistry and Craftsmanship
• •Community
• •Ethical Practices & Authenticity
• •Resilience and Healing

Best Practices

• •Always connect the product back to the mission. Whether in a social post or product description, the "why" (supporting survivors) should be as prominent as the "what" (the jewelry).
• •Consistently use keywords like "resilience," "strength," "empower," "healing," and "freedom." This reinforces the brand's core values and emotional connection with the audience.
• •Continue sharing the founder's journey and testimonials from customers. Authenticity builds trust. Consider sharing anonymous, empowering stories (with permission) from the lives impacted by the fund.
• •Emphasize the artistry, the Oregon origin, and collaborations with local businesses. This speaks to quality, community, and conscious consumerism.
• •Address your audience as a collective force for good. Use inclusive language like "together," "our community," and "be a part of the movement" to make customers feel like valued partners in the mission.

Social Perception

The public perception of semi•Artisan Handcrafted Jewelry is highly positive, shaped by two key factors: the quality of the product and the strength of its mission. Customers feel a strong connection to the brand's cause. Reviews show that they are not just buying jewelry; they are supporting a mission they believe in. The handcrafted, unique designs are a significant draw. The "Therapy Fund Art" aspect is a powerful differentiator, attracting consumers who prioritize ethical consumption and want their purchases to contribute to a greater good. The brand is perceived as a force for good, combining commerce with social impact.

Copy Examples

• •More than an accessory—it's a symbol of strength. Our new Prehnite & Brass earrings are handcrafted with intention, reflecting the light of resilience in every facet. Each pair sold helps fund a new beginning for a survivor of domestic violence. Wear your story. Shine your strength. #TherapyFundArt #JewelryWithAPurpose #HandcraftedHealing #Empowerment
• •Beauty That Empowers. Your style can be a statement of hope. At semi•Artisan, every handcrafted piece of jewelry helps rewrite a story. We fund therapy and coaching for domestic violence survivors, turning creativity into freedom. Choose jewelry that gives back. Shop the collection and be part of the change. [Link]
• •Wear Resilience. Inspire Hope. Discover handcrafted artisan jewelry that empowers survivors of domestic violence. Every purchase you make supports our mission of healing through art. [Shop Now]
• •The "Resilience" Labradorite Pendant. A stone of transformation, Labradorite is a powerful shield, deflecting negativity and strengthening your inner spirit. This one-of-a-kind, wire-wrapped pendant is more than beautiful—it's a wearable reminder of your own resilience and strength. Handcrafted with love in Oregon, its creation supports our Therapy Fund, providing vital resources for survivors on their journey to healing. Let this piece be a part of your story.
• •A Story of Hope in Every Piece ✨ Body Preview: "This month, your support helped us provide 10 hours of free coaching. See the new collection your purchases made possible..."