Brand Tone

Warm, Trustworthy, and Aspirational

Brand Values

• •Quality
• •Integrity & Transparency
• •Customer-Centricity
• •Care
• •Heritage & Connection
• •Innovation & Design
• •Sustainability/Environment

Best Practices

• •Embrace Emotional Storytelling: Connect products to positive emotions, memories, and family moments. Use language that evokes warmth, care, and nostalgia, aligning with "savor magic moments" and "loved ones."
• •Prioritize Quality and Trust in Language: Consistently use terms that reinforce dependability, high-quality materials (e.g., "food-grade," "BPA-free"), durability, and the brand's heritage of trust and integrity.
• •Maintain an Aspirational yet Accessible Voice: While highlighting "premium" aspects and "design elegance," ensure the language remains relatable and focuses on the practical benefits and joy the products bring to everyday life, making aspiration feel achievable.
• •Be Genuinely Helpful and Customer-Focused: Frame copy around solving customer needs, offering tips, and highlighting how products make life easier or more enjoyable. This reinforces the "customer-centric focus."
• •Use "Giving Shape to Life" as a Guiding Theme: Let this tagline inspire copy that speaks to how Selvel products contribute to a better, more organized, and more beautiful lifestyle, subtly weaving in how they help users shape their ideal home environment and experiences.

Social Perception

Customers generally perceive Selvel products as being of good quality, durable, and aesthetically pleasing. The long history and consistent quality contribute to a perception of trustworthiness. The overall sentiment leans towards good value for the quality offered.

Copy Examples

• •Headline: Selvel: More Than Just a Container, It's a Keeper of Warmth. Body: Remember those Sunday lunches, filled with laughter and your favorite home-cooked meal? Our insulated casseroles are designed to keep those cherished dishes perfectly warm, preserving not just the heat, but the heart of your home. Moulded with love, built for memories. #SelvelLiving #GivingShapeToLife
• •Headline: Elevate Your Everyday with Selvel’s Smart Storage. Body: From pantry perfection to a beautifully organized kitchen, Selvel’s stylish and durable storage solutions bring ease and elegance to your daily routine. Crafted with care and premium, food-safe materials, because your home deserves the best. Discover quality that shines. #SelvelHome #QualityInEveryDetail
• •Headline: Designed for Your Life. Built to Last. That’s the Selvel Promise. Body: We believe in products that not only look good but stand the test of time. Selvel combines innovative design with unwavering quality, offering you homeware that’s both beautiful and dependable. Invest in pieces that give shape to a better life. #SelvelPromise #IntegrityInDesign
• •Headline: Little Moments, Lasting Memories. Cherish Them with Selvel. Body: It’s the small things – a shared meal, a well-organized space, a refreshing sip from your favorite bottle. Selvel products are thoughtfully designed to enhance these everyday moments, helping you savor the magic in simplicity. Because life is made of these. #SavorTheMoment #SelvelConnections
• •Headline: The Heart of a Happy Home? It Starts with Selvel. Body: Create a haven of comfort, quality, and care with Selvel. Our thoughtfully designed homeware brings joy and efficiency to your kitchen and beyond. Experience the difference that dedication to quality and a touch of warmth can make in your home. #HappyHome #SelvelCare