Brand Tone

Passionate, Knowledgeable, Approachable, Transparent, Chic & Aspirational (but accessible)

Brand Values

• •Authenticity
• •Passion
• •Trust & Serenity
• •Circular Fashion & Sustainability
• •Expertise & Quality
• •Customer Empowerment

Best Practices

• •Always Lead with Passion: Infuse your copy with genuine enthusiasm for the products and the world of luxury fashion. Let your love for what you do shine through.
• •Emphasize Expertise and Authenticity: Consistently highlight your knowledge, experience in authentication, and the guaranteed genuineness of items. This builds crucial trust. Use phrases like "personally authenticated," "expertly curated," "100% original."
• •Maintain an Approachable, Personal Voice: Even when discussing high-value items, write as if you're talking to a friend who shares your passion. Use "I" and "you" to create a direct connection. Share personal anecdotes or insights where appropriate (like Alessia does).
• •Focus on the "Why" Beyond the Product: Connect the products to aspirations, dreams, sustainability, and the joy of owning something beautiful and timeless. It’s not just a bag; it’s a story, an investment, a sustainable choice.
• •Be Consistent Across All Platforms: Whether it's a TikTok caption, an Instagram story, a website description, or an email, ensure the core tone (passionate, expert, trustworthy, approachable) remains the same, adapted slightly for the specific medium's nuances.

Social Perception

Trusted Expert & Reseller, Fashion Influencer (Niche), Relatable Entrepreneur, Community Builder, Positive & Professional

Copy Examples

• •Instagram Post (New Arrival - Chanel Boy): She’s here, and she’s breathtaking! ✨ This timeless Chanel Boy in electric blue quilted leather with gold hardware is more than just a bag; it’s a piece of fashion history. Carefully authenticated and ready to find its new loving home. Imagine the stories she’ll tell with you! DM to make her yours or explore more on selvaggiamay.it. #SelvaggiaMayLuxury #ChanelBoy #PrelovedPerfection #AuthenticLuxury #CircularFashion
• •TikTok Video Intro (Spotting a Fake): Think you can spot a fake? Let's put your skills to the test! Today, I'm breaking down the key details to look for in a [Specific Bag Model]. My years of experience have taught me that authenticity is in the details. Don't get caught out – learn with me! #SelvaggiaMayTips #RealVsFake #LuxuryAuthentication #BagLover #ExpertEye
• •Website Product Description (Valentino Hobo): Fall in love with the understated elegance of this Valentino Hobo. Sourced with an expert eye and a passion for timeless design, this beauty is guaranteed 100% authentic. At Selvaggia May, we believe your dream bag should come with peace of mind and a touch of magic. Condition: Ottime Condizioni. Discover the joy of preloved luxury. #Valentino #LuxuryResale #DreamBag #AuthenticityGuaranteed #SelvaggiaMay
• •Email Newsletter Snippet (New Drop Announcement): Get Ready! 🔥 Our much-anticipated weekly drop of hand-picked luxury treasures lands on selvaggiamay.it this Wednesday at 7 PM CET! I've personally selected and authenticated each piece, ensuring you shop with confidence and find something truly special. From iconic classics to rare gems, your next love story awaits. Don’t miss out! - Alessia #SelvaggiaMayDrop #LuxuryPreloved #SustainableStyle #InvestInTimeless
• •About Us Page Snippet (Website): My journey with luxury bags began with a dream and a lot of dog-walking to save up! That passion for iconic design and quality craftsmanship led me to create Selvaggia May. Here, I share my love for these beautiful pieces, ensuring every item is 100% authentic and that you can find your dream bag with joy and confidence. It's more than a business; it's a shared passion for preloved treasures. #SelvaggiaMayStory #PassionForLuxury #AuthenticityPromise #CircularFashionAdvocate