Brand Tone

personable, passionate, and trustworthy

Brand Values

• •Authenticity
• •Accessibility
• •Passion
• •Sustainability and Circular Fashion
• •Trust and Serenity

Best Practices

• •Tell the Founder's Story: Consistently weave Alessia's personal narrative into the brand's communication. This reinforces the values of passion and authenticity.
• •Use a Personable and Direct Voice: Write as if you are speaking to a friend. Use "you" and "I" to create a direct and intimate connection with the audience.
• •Educate and Empower: Continue creating content that offers value beyond the products themselves, such as authentication tips, style advice, and care instructions. This builds trust and positions the brand as an authority.
• •Emphasize Trust and Security: In all communications, especially at the point of sale, reassure customers of the authenticity of the products and the security of their purchase.
• •Showcase Passion: Let the genuine love for the products shine through in all descriptions and social media posts. Use enthusiastic and descriptive language that conveys the beauty and history of each item.

Social Perception

Highly positive. Customers perceive the brand as a reliable and trustworthy source for second-hand luxury goods, with excellent product quality and service. Seen as a knowledgeable and passionate expert in the field.

Copy Examples

• •Your dream bag is waiting. Born from a love for timeless elegance, our latest collection of pre-loved treasures has arrived. Each piece is hand-selected and authenticated, ready for its next chapter with you. Discover the drop.
• •Shop with confidence. We know the thrill of the find and the sting of the fake. That's why every bag in our collection undergoes a rigorous authentication process, backed by years of experience. Your peace of mind is our promise.
• •Luxury that lasts. Choosing pre-loved is more than a style choice; it's a commitment to a more circular future. Give a beautiful bag a second life and carry a story, not just a label.
• •From a teenage dream to your new favorite bag. My journey into the world of luxury started with a passion I couldn't afford. Now, I get to share that passion with you, one beautiful, authenticated bag at a time.
• •Spotted a fake? Share your story. We're on a mission to make the pre-loved market safer for everyone. Join our community of savvy shoppers and share your tips for spotting counterfeits. #SelvaggiaAuthenticity