Brand Tone

Passionate & Artisanal, Elegant & Poetic, Caring & Reassuring, Approachable & Community-Focused, Focus on Well-being & Coziness

Brand Values

• •Quality Craftsmanship
• •Natural & Safe Ingredients
• •Eco-consciousness
• •Customer Well-being & Satisfaction
• •Passion & Authenticity
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document key adjectives (e.g., elegant, passionate, natural, caring, poetic) and forbidden words/phrases. Include examples of "do's and don'ts."
• •Prioritize "Artisanal" and "Natural" Language: Consistently use terms like "handmade," "hand-poured," "natural soy wax," "Grasse fragrances," "eco-conscious," and "crafted with passion" to reinforce core values.
• •Focus on Sensory Experience and Emotion: Describe not just the product, but the feeling it evokes – "enchanting," "soothing," "cocooning," "olfactory happiness," "serenity." Use evocative and descriptive adjectives.
• •Maintain an Approachable and Warm Persona: When interacting directly with customers (social media comments, emails), use a friendly, helpful, and slightly informal tone, reflecting the "creator" behind the brand. Use emojis thoughtfully where appropriate (especially on platforms like TikTok/Instagram).
• •Show, Don't Just Tell, the "Care": Instead of just saying "high quality," explain *why* it's high quality (Grasse fragrances, hand-poured, natural ingredients, attention to detail). Similarly, for "eco-friendly," specify (recyclable packaging, soy wax). This builds credibility and reinforces the caring aspect of the brand.

Social Perception

Positive & Appreciative, Engaged Community (on TikTok), Artisanal & High-Quality, Trustworthy

Copy Examples

• •Crafted by Hand, Scented by Nature: Discover Our New Collection of Soy Candles and Embrace Pure Serenity.
• •From our workshop to your sanctuary ✨ Watch the magic unfold as we pour passion and the finest Grasse fragrances into every Selmaya Bougie. Creating little moments of olfactory happiness, just for you. #HandmadeWithLove #ArtisanalCandles #HomeFragrance
• •Indulge in [Scent Name], a poetic dance of [key fragrance notes]. Lovingly hand-poured using natural soy wax, this candle promises a clean burn and an enchanting ambiance, transforming your space into a haven of tranquility. Because your well-being is our craft.
• •Psst... A Little Bit of Handmade Happiness is Waiting For You ✨
• •At Selmaya Bougies, we don't just make candles; we craft experiences. Born from a passion for refined scents and a commitment to nature, each creation is a testament to artisanal skill and the simple joy of a beautifully scented home. Welcome to our world of olfactory delight.