Brand Tone

Traditional, Established, Friendly, Approachable, Professional, Trustworthy, Customer-centric, Caring, Local, Community-Focused

Brand Values

• •Quality: Commitment to the finest floral arrangements and gifts.
• •Customer Satisfaction: Dedication to a pleasant customer experience and going the extra mile.
• •Service Excellence: Emphasis on friendly and prompt service.
• •Longevity & Reliability: Proudly serving Selma since 1978.
• •Family & Community: Family owned and operated.

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., warm, professional, sincere) and provide examples of do's and don'ts. Refer to this guide for all content creation.
• •Emphasize Heritage and Local Connection: Consistently weave in phrases that highlight being "family-owned," "serving Selma since 1978," and commitment to the local community. This reinforces trustworthiness and a personal touch.
• •Focus on Customer Experience: Use language that shows understanding and care for the customer's needs and emotions (e.g., "make your experience pleasant," "go the extra mile," "thoughtfully designed").
• •Highlight Quality and Craftsmanship: Use descriptive words that convey the high standard of their floral arrangements and gifts (e.g., "finest," "hand-arranged," "beautifully designed," "expertly crafted").
• •Maintain Professionalism with Warmth: While the tone is friendly, ensure all communication remains professional, error-free, and clearly conveys information about services and products. Avoid overly casual slang while still sounding approachable.

Social Perception

The perception leans towards a reliable, local business that provides beautiful, quality floral arrangements and good service. Customers likely perceive them as a longstanding community florist that values personal touches and customer satisfaction. The ease of online ordering and reliable delivery are also appreciated aspects.

Copy Examples

• •Headline for Anniversary Flowers: Forty Years of Blooms, A Lifetime of Love. Celebrate your journey with a timeless arrangement from Selma Flower Co., your trusted local florist since 1978.
• •Website Banner for Seasonal Special: Fresh from our family to yours. Brighten their day with Selma Flower Co.'s hand-arranged bouquets. Prompt, friendly delivery throughout Selma.
• •'About Us' Snippet: At Selma Flower Co., every petal matters because every customer does. For over four decades, our family has been dedicated to crafting the perfect floral expressions for your special moments. Experience the difference that true care makes.
• •Call to Action for Same-Day Delivery: Need a last-minute gift that speaks from the heart? Selma Flower Co. offers prompt, same-day delivery on our finest floral arrangements. Let us help you make their day unforgettable.
• •Sympathy Collection Description: Express your heartfelt condolences with grace and beauty. Selma Flower Co. provides thoughtfully designed sympathy arrangements, delivered with the care and respect your loved ones deserve. Serving our community with compassion for generations.