Brand Tone

aspirational, friendly, and encouraging

Brand Values

• •Quality & Comfort
• •Community & Passion
• •Modern Style & Functionality

Best Practices

• •Always Speak as a Fellow Rider: Use "we" and "you" to create a direct conversation. Frame product benefits in the context of riding (e.g., "for a quieter leg," "freedom over the jump"). This reinforces the "by riders, for riders" value.
• •Balance Aspiration with Authenticity: While using beautiful, aspirational imagery, ensure the copy remains grounded, friendly, and relatable. Acknowledge the hard work and dedication of the sport, not just the picture-perfect moments.
• •Engage with Questions: On social media, actively ask for your community's opinion, experiences, and preferences. This makes the brand feel like a community hub, not just a retailer.
• •Use a Consistent Visual Language: Maintain the clean, modern, and inspiring aesthetic across all platforms. The visual tone is just as important as the written one.
• •Let Passion Shine Through: Whether in a product description or a social media post, the underlying passion for horses and the equestrian lifestyle should be palpable. Use enthusiastic and positive language that reflects the joy of the sport.

Social Perception

Positive but Curated Image: Customers who interact directly with the brand on its website and social media are exposed to a highly positive image focused on quality and style. The testimonials support this perception. Emerging Brand: The limited presence in independent forums and review sites suggests that while Sellino has a dedicated following, it has not yet achieved widespread brand recognition across the entire equestrian community. It is likely perceived as a new, modern alternative to more established brands. Influencer-Driven: The brand's heavy reliance on social media and influencer collaborations means its perception is strongly tied to the credibility and aesthetic of the riders who represent it.

Copy Examples

• •That feeling when your outfit is as strong as your ride. 💪✨ Introducing the new Selina Riding Leggings. Designed for total freedom of movement and a fit that feels like a second skin. Ready to conquer the arena in style? Tap to shop! #SellinoStyle #EquestrianLife #RidingInStyle
• •Stall duties, training sessions, and everything in between. Our apparel is made for real riders with a real passion. What's your daily routine? 👇 #Sellino #Equestrian #HorseGirlEnergy #Reitbekleidung
• •Quality You Can Feel. Performance You Can Trust. Discover our collection of premium riding apparel, made by riders, for riders. Experience the Sellino difference.
• •Hi [Customer Name], we noticed you love the comfort of our riding apparel. That's why we wanted you to be the first to know about our new collection of functional shirts – the perfect partner for your Sellino leggings. Designed to keep you cool when the training heats up. 🔥 Check them out! #TeamSellino
• •Don't miss out! Get up to 30% off on our most-loved riding leggings, hoodies, and more. High-quality apparel that moves with you. Limited time only – saddle up and shop the sale now! 🐴💨 #SellinoSale #EquestrianDeals