Brand Tone

Direct, Value-Driven, and Assuring

Brand Values

• •Authenticity
• •Affordability
• •Convenience

Best Practices

• •Always Lead with the "100% Original" Promise: This is your strongest unique selling proposition. It should be present in your website header, in ad copy, and regularly mentioned in social media posts to constantly reinforce trust.
• •Unify Brand Identity: Immediately resolve the "Umesha" vs. "Selling.pk" confusion. Update all social media handles, about sections, and on-site vendor names to "Selling.pk" to create a single, cohesive brand identity. This will improve clarity and professional perception.
• •Highlight Value Beyond Price: While affordability is key, frame it in the context of "smart shopping." Use phrases like "Original brands without the original price tag" or "Invest in authentic style that lasts." This elevates the perception from cheap to smart.
• •Leverage Social Proof Actively: Turn your high review score into a marketing pillar. Regularly create content that features customer testimonials, photos of customers wearing your products (with permission), and celebrate positive feedback to build a community around your brand.
• •Keep Language Simple and Action-Oriented: Your audience responds to clear, direct communication. Focus on the product benefits (fabric, design, completeness of the suit) and the service benefits (fast delivery, originality). Use strong verbs and clear calls-to-action (e.g., "Shop Now," "Get Your Deal," "Discover the Collection").

Social Perception

Trusted Retailer with High Customer Satisfaction due to consistent product quality, originality, and reliable service. Perceived as a safe and dependable choice that addresses market fears regarding counterfeit products. However, there is some confusion due to an inconsistent brand identity (Selling.pk vs Umesha) which should be unified for enhanced professionalism.

Copy Examples

• •Your wait is over! ✨ The stunning new collection from Qalamkar has just arrived. 100% original, breathtaking designs ready to make a statement. Shop now before your favorite sells out! #SellingPK #OriginalBrands #Qalamkar #PakistaniFashion
• •Get up to 50% OFF on top brands like Beechtree, Salitex, and more. All products are 100% original, guaranteed. Don't just wear a brand, wear a promise. Shop our sale now!
• •Don't just take our word for it. ⭐⭐⭐⭐⭐ With thousands of 5-star reviews, our customers know they can count on us for authentic brands and fast delivery. Experience the Selling.pk difference today. Cash on delivery available nationwide.
• •Craft your perfect look with this 100% original Salitex luxury lawn suit. This complete 3-piece set includes everything you need, delivered to your door in just 2-3 days. Why pay more for authenticity? Get the real deal for less at Selling.pk.
• •Find the perfect ensemble for your next event. Discover a curated collection of stitched and unstitched party dresses from Pakistan's most loved brands. Authentic, affordable, and absolutely stunning.