Brand Tone

Supportive, Empowering, and Solution-Oriented. Professional yet approachable, positioning the brand as a partner to small businesses.

Brand Values

• •Community and Partnership
• •Quality and Attention to Detail
• •Accessibility and Flexibility
• •Customer Satisfaction
• •Empowerment of Small Businesses

Best Practices

• •Always Speak "We" to "You": Frame copy as a partnership. Use "we" to refer to SellersMerch and "you" to speak directly to the small business owner (e.g., "We're here to help you grow your brand"). This reinforces the supportive, partnership-based tone.
• •Focus on the "Why," Not Just the "What": Instead of just saying "We sell stickers," say "We help you get repeat customers with thank-you stickers that show you care." Connect every product to a benefit for the seller's business.
• •Use Language of the Community: Employ terms familiar to the target audience, such as "e-commerce sellers," "resellers," "unboxing experience," and "branding." This shows you understand their world.
• •Highlight Accessibility: Consistently mention "low minimums" or "no minimum quantity" to reinforce the value of flexibility and reduce the barrier to entry for small businesses.
• •Incorporate Customer Success: Weave testimonials and success stories into marketing materials. Phrases like "Our customers love..." or "Join hundreds of happy sellers..." leverage social proof and align with the value of customer satisfaction.

Social Perception

Overwhelmingly positive, with customers frequently highlighting product quality, responsive service and communication, quick shipping and professional packaging, and the brand's ability to effectively bring custom visions to life.

Copy Examples

• •Your Brand, Your Way. Low-quantity custom stickers and thank you cards that make a big impact. We get it, because we're a small business too.
• •Stop looking like a beginner. Start branding like a pro. Custom merch for sellers, by sellers.
• •Every order you ship is a chance to impress. Our custom tissue paper turns a simple box into an unforgettable unboxing experience. High quality, low minimums, and designed to make your brand shine.
• •Tired of boring packaging? Let's fix that.
• •From a simple idea to the final product. ✨ We love helping fellow entrepreneurs like [tag customer] bring their brand vision to life with custom thank-you cards. What are you dreaming of creating? #SellersMerch #SmallBusinessOwners #Ecommerce