Tono de Marca

Expert, Empowering, and Approachable.

Valores de Marca

• •Holistic Success
• •Customer-Centricity
• •Transparency and Reliability
• •Practicality and Action

Mejores Prácticas

• •Lead with Empathy, Follow with Expertise: Start by acknowledging the customer's specific pain point (e.g., "low traffic," "abandoned carts"). Then, introduce your expertise and experience as the solution. This builds a connection before establishing authority.
• •Balance "Du/You" and "Wir/We": Use "You" to center the copy on the client's goals, dreams, and problems. Use "We" to convey partnership, support, and the collective expertise of the Sellcademy team.
• •Translate Features into Benefits: Instead of just saying "We build Shopify stores," say "We build Shopify stores that are optimized for marketing from day one, so you can start making sales immediately." Always connect a service feature to a client benefit.
• •Maintain the Founder's Voice: Since Greta Baer is central to the brand, ensure the copy reflects her approachable yet expert persona. Write as if a helpful, experienced mentor is speaking directly to the reader.
• •Be Generous with Knowledge: Consistently offer valuable, actionable advice for free through blog posts, checklists, and social media tips. This reinforces the brand's value of empowerment and builds trust, making the sales pitch for paid services feel natural and earned.

Percepción Social

Sellcademy is perceived very positively as a highly competent and trustworthy e-commerce partner. Customers see Greta as a genuine expert who offers more than just theory, a reliable partner who fosters a great working relationship, and a results-oriented provider that delivers tangible improvements.

Ejemplos de Copy

• •Your store has traffic, but no sales? It's a common trap. A beautiful website doesn't guarantee a successful business. Our 360° approach analyzes your entire customer journey —from first click to checkout —to find and fix the conversion killers. Stop guessing and start growing. Download our free 101-point e-commerce checklist to see what you're missing.
• •After 10+ years in e-commerce, I ’ve learned one thing: long-term success isn ’t about chasing trends. It's about building a solid foundation. That means an optimized shop that works seamlessly with a smart marketing strategy. Too many agencies focus on just one piece of the puzzle. We build the whole picture. #Ecommerce #Shopify #DigitalStrategy #BusinessGrowth
• •3 Reasons Your Shopping Carts Are Abandoned (And how to fix them!) 1. Surprise Costs (Fix: Be transparent with shipping fees upfront). 2. Complicated Checkout (Fix: Enable guest checkout & dynamic payment buttons). 3. Lack of Trust (Fix: Display security seals & customer reviews prominently). Want a full audit of your store's conversion weak spots? DM me "AUDIT" for a personal review.
• •More Than a Shop. Your All-in-One Success Hub. Sell courses, digital products, and physical goods from a single, powerful Shopify platform designed for coaches and creators.
• •Did the checklist help? Here's the next step... Hi [Name], I hope you found our e-commerce checklist useful. If you're ready to turn those insights into action, let's chat. A 30-minute coaching call can provide the clarity you need to double your conversions.