Tono de Marca

Whimsical & Romantic, Empowering & Inclusive, Feminine & Playful, Nostalgic

Valores de Marca

• •Self-Expression & Individuality: Encouraging wearers to express their unique personalities and embrace their inner whimsy.
• •Inclusivity & Body Positivity: Celebrating all body types and promoting self-love and acceptance.
• •Imagination & Storytelling: Each collection aims to tell a story and transport the wearer to a dreamy world. The brand itself is named after a mythological creature, reflecting a love for folklore.
• •Female Empowerment: As a female-founded and run business, Selkie supports women and aims to make them feel bold, strong, and seen.
• •Ethical Considerations (with nuances): Selkie states a commitment to ethical manufacturing, with WRAP and BSCI certified production. They also aim for low waste by producing small inventory runs and utilizing pre-sales. While they aren't 100% sustainable due to polyester use, they express a commitment to evolving and improving their environmental footprint. The recent use of AI in designs has raised questions among some consumers regarding their ethical stance on artistic creation.

Mejores Prácticas

• •Embrace Whimsical Language: Use evocative and descriptive words that tap into themes of fantasy, romance, nostalgia, and magic (e.g., "ethereal," "enchanting," "fanciful," "dreamlike," "heroine," "fairytale").
• •Champion Inclusivity: Consistently reiterate messages of body positivity and self-love. Ensure that copy speaks to a diverse audience and reflects the brand's commitment to all sizes and forms of beauty.
• •Tell a Story: Frame collections, pieces, and even social media posts with a narrative. Connect designs back to the inspiration, whether it's folklore, art, or a feeling. Make the customer the protagonist.
• •Maintain an Empowering and Uplifting Voice: Write copy that makes the reader feel confident, seen, and celebrated. Focus on the transformative power of clothing and its ability to help individuals express their truest selves.
• •Be Authentic and Transparent (especially regarding values): While maintaining the whimsical tone, address important values like ethical production or sustainability efforts with honesty. If addressing controversies (like the AI art), do so in a way that aligns with the established brand persona as much as possible, even if it means acknowledging missteps and outlining future commitments. Consistency in how values are communicated builds trust.

Percepción Social

Positive: Many customers and fans perceive Selkie as a brand that offers unique, high-quality, and beautiful "fairytale" or "princess" dresses that make them feel special and confident. The brand is praised for its size inclusivity and whimsical aesthetic. The quality of the garments is generally considered good for the price point, although some find the items expensive. Mixed/Negative: Some criticism revolves around the price point, with dresses considered a luxury or special occasion purchase. The use of polyester in some garments is a concern for those seeking fully sustainable fashion. Recently, the brand faced backlash for using AI-generated art in one of its collections, which disappointed fans who valued the brand's perceived commitment to original design and ethical practices. Some reviewers also find the organza fabric can be itchy. There are also occasional comments about some designs looking like costumes or being too attention-grabbing for everyday wear.

Ejemplos de Copy

• •Instagram Post (New Collection): "Unlock your own fairytale. ✨ Our new [Collection Name] has arrived, filled with whimsical silhouettes and enchanting prints designed to make you feel like the heroine of your own story. Which chapter will you write first? #Selkie #NewCollection #DreamWear"
• •Product Description (Puff Dress): "Step into a dream with our iconic Puff Dress. Crafted with layers of ethereal [fabric type] and voluminous puff sleeves, this dress isn't just an outfit—it's an experience. Embrace your inner romantic and let your imagination take flight. Available in sizes XXS-6X, because every body deserves to feel magical."
• •Email Newsletter Subject: "Dare to Dream Bigger, Darling ✨" Body Snippet: "At Selkie, we believe fashion is a playground for self-expression. Discover pieces that whisper tales of romance and courage, designed to let your unique spirit shine. P.S. Our muses come in all shapes and sizes – just like you!"
• •Facebook Ad: "Tired of the ordinary? Selkie invites you to a world where everyday is an occasion for enchantment. Our fanciful dresses and playful designs are made for those who aren't afraid to stand out and embrace their most authentic, magical selves. Find your skin, find your Selkie."
• •Website Homepage Banner: "Selkie: Where Daydreams Are Worn. Explore romantic, nostalgic, and empowering pieces for every version of you."