Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Community-Focused & Engaging, Trustworthy & Established, Supportive & Caring

Brand Values

• •Expertise & Quality: Providing high-quality footwear from premium brands and expert fitting services, including advanced technology like foot scanning and specialized knowledge from certified pedorthists.
• •Customer Satisfaction & Personalized Service: A commitment to exceeding customer expectations and providing personalized service to meet individual needs for performance, comfort, and style.
• •Heritage & Trust: Valuing their long-standing history in the St. Louis community and the trust built over generations.
• •Community Engagement: Fostering a local community, particularly around running and an active lifestyle, through initiatives like the Seliga Run Club.
• •Foot Health & Well-being: A dedication to improving customers' comfort and lifestyle through properly fitted footwear and solutions for foot problems.

Best Practices

• •Lead with Expertise, Follow with Warmth: Always showcase knowledge (e.g., "Our certified team uses 3D scanning...") but frame it in a friendly, helpful way ("...to ensure you walk out smiling").
• •Emphasize "Local" and "Community": Regularly reference St. Louis, the family-owned heritage, and community initiatives like the Run Club to reinforce connection and trust.
• •Focus on Benefits, Not Just Features: Instead of just saying "durable soles," explain "durable soles designed for miles of comfortable St. Louis trails." Connect product attributes to customer aspirations (performance, comfort, style, health).
• •Use Inclusive and Encouraging Language: Especially for the Run Club and for those new to specialized footwear. Phrases like "All paces welcome," "Let us help you find," "Discover the difference" are inviting.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website FAQ, a social media post, or an email newsletter, the tone should remain knowledgeable, friendly, supportive, and community-oriented. Ensure responses to customer inquiries (online or offline) also reflect this.

Social Perception

Positive: Seliga Shoes is generally perceived as a reputable, long-standing local shoe store specializing in athletic (especially running) and comfort footwear. They are known for carrying a wide range of quality brands and offering expert fitting services, including for those with specific foot conditions. The staff is often seen as knowledgeable and helpful. Community Asset: The Seliga Run Club and their local, family-owned status contribute to a perception of being a community-oriented business. Slightly Mixed on Service Consistency: While predominantly positive, isolated past reviews indicate that customer service experiences may have varied, though recent feedback appears more consistently favorable. Legitimate Online Presence: Their website is considered safe and legitimate for online purchases.

Copy Examples

• •Headline: Step Into Your Stride with Seliga Shoes. Body: For over 100 years, we've been St. Louis' trusted source for the perfect fit. Our experts are passionate about matching you with footwear that enhances performance, ensures comfort, and expresses your style. Visit us for a complimentary foot scan! Call to Action: Find Your Fit Today!
• •Headline: More Than Just a Shoe Store. We're Your Running Partners. Body: Join the Seliga Run Club and connect with a vibrant community of local runners! Plus, get expert advice on the latest running shoes from brands you love. Performance, comfort, and community – that's the Seliga promise. Call to Action: Lace-Up with Us! #SeligaRunClub
• •Headline: Happy Feet, Happy Life. Expert Care at Seliga Shoes. Body: Dealing with foot discomfort? Our certified pedorthist and custom orthotic solutions are here to help. We specialize in hard-to-fit feet and finding the perfect support for your lifestyle. Call to Action: Discover Comfort Now.
• •Social Media Post (Instagram/Facebook): (Image: Happy customers being fitted or a shot from the Run Club) Caption: Generations of St. Louis families have trusted Seliga Shoes for quality footwear and expert advice. From your first running shoes to everyday comfort, we’re here to support every step. What’s your Seliga story? #SeligaShoes #StLouisProud #FootwearExperts #FamilyOwned
• •Product Spotlight (e.g., for a new running shoe): Headline: Unleash Your Best Run Yet with the New [Shoe Model]! Body: Experience cutting-edge [technology/feature] and unparalleled [comfort/support] with the latest arrival from [Brand]. Our Seliga experts are ready to help you find if this is the perfect shoe for your goals. Call to Action: Try Them On In-Store!