Brand Tone

Witty & Humorous, Rebellious & Edgy, Empathetic & Relatable, Conscious & Honest, Story-driven & Symbolic

Brand Values

• •Authenticity & Honesty
• •Courage & Vulnerability
• •Sustainability & Ethical Practices
• •Female Empowerment & Connection
• •Individuality & Self-Expression
• •Humor & Joy

Best Practices

• •Embrace the "Rebel with a Conscience" Persona: Always balance the edgy, humorous, and rebellious side with the underlying values of sustainability, ethical sourcing, and genuine connection. Don't let the wit overshadow the heart.
• •Tell Stories, Don't Just Sell Products: Weave narratives into product descriptions, social media posts, and marketing materials. Connect the jewellery to emotions, experiences, and the brand's founding story.
• •Use a Conversational, Witty, and Sometimes Provocative Voice: Write as if you're talking to a clever, like-minded friend. Don't be afraid to use humor, rhetorical questions, and a touch of playful defiance. Think "fearful-but-frightfully-funny."
• •Highlight "Truth-Telling Through Symbols": Consistently reinforce the idea that the jewellery is more than an accessory; it's a form of self-expression and a way to communicate one's individuality and story.
• •Be Transparent and Authentic: Whether talking about materials, the founders' journey, or engaging with customers, maintain a level of honesty and genuineness that aligns with the brand's core values of shunning corporate superficiality.

Social Perception

The brand appears to be building a community around shared values of authenticity, rebellion against the mundane, and conscious consumerism. Their social media engagement suggests a growing connection with their target audience. The narrative of the founders is relatable and likely resonates with women who have faced similar challenges or aspire to a more purpose-driven life. The brand is perceived as offering unique, story-rich jewellery for individuals who value self-expression and ethical choices.

Copy Examples

• •Instagram Post (Image: Close-up of a uniquely designed charm): Text: "Normal is a myth. Your story isn't. Wear the weird, the wonderful, the 'wait, where'd you get that?!' Our charms don't just hang around; they speak volumes. What tale will yours tell? #SelfPublished #TruthTellingThroughSymbols #RebelJewellery"
• •Facebook Ad (Carousel of necklaces and earrings): Headline: Tired of Blah? So Were We. Body: "Let's be honest, most jewellery out there is a bit... beige. We craved something with a wink, a story, and a conscience. So we made it. Demi-fine, ethically sourced, and designed for women who laugh loudly and don't take themselves *too* seriously. Find your new favourite conversation starter. Shop Self Published – jewellery with less waste & no rules. #AffordableLuxury #RebelHeart #SustainableStyle"
• •Product Description (for a bold statement necklace like "Party of Five"): Title: The "Probably Too Much (But We Love It)" Statement Necklace. Description: "Someone wise once said, 'Why whisper when you can roar?' This necklace didn't just get the memo; it *is* the memo. Five symbols, a whole lotta attitude. Perfect for days when you're feeling audacious, a bit rebellious, and definitely not in the mood for blending in. Go on, make 'em stare. #SelfPublishedStory #WearYourRebellion #NotForWallflowers"
• •Email Newsletter Snippet (Subject: Officially Over It? So Are We.): Remember dreaming of a business without the corporate blah-blah, the endless beige, and the should-be-illegal coffee? Yeah, us too. That's why Self Published exists – to bring a little witty rebellion and a lot of heart to your jewellery box. This week, we're celebrating all the 'fearful-but-frightfully-funny women' (that's you!) with pieces that tell your unique, unfiltered story. Because being yourself is the ultimate plot twist. Click here to find jewellery that gets it.
• •Website Banner (Homepage): Jewellery for the Unfiltered. Ethically Crafted. Rebelliously Designed. Tell Your Truth. Free UK Shipping.