Brand Tone

Aspirational and Empowering, Luxurious yet Attainable, Personalized and Expert-Driven, Confident and Sophisticated, Experience-Oriented

Brand Values

• •Craftsmanship and Quality
• •Personalization and Individuality
• •Customer Experience and Satisfaction
• •Empowerment through Style
• •Accessibility of Luxury
• •Achievement and Self-Made Success

Best Practices

• •Emphasize Empowerment and Confidence: Consistently use language that highlights how the clothing will make the wearer feel (e.g., confident, impactful, successful, unique).
• •Showcase Craftsmanship and Quality: Detail the premium materials, meticulous tailoring process (hand-assembled, laser-cut patterns), and the expertise of the style consultants.
• •Highlight the Personalized Experience: Stress the collaborative design process and the "made for you" aspect in all communications, from website copy to social media interactions.
• •Maintain an Aspirational yet Inclusive Voice: Position the brand as luxurious and high-end, but ensure the tone remains welcoming and speaks to the value and attainability of the bespoke experience.
• •Tell the Story (Subtly and Overtly): Weave in the narrative of "self-made" success, both through the founder's story and by appealing to the client's own journey and achievements. The "Self-Made Wedding Experience" is a good example of tying the brand to significant life milestones.

Social Perception

A Provider of High-Quality Custom Clothing, An Expert in Bespoke Tailoring, A Go-To for Special Occasions, A Modern and Innovative Clothier, A Brand that Delivers Confidence

Copy Examples

• •SELF-MADE: Where Your Vision is Tailored into Reality. Experience a new level of confidence.
• •More than a suit, it's your statement. Meticulously crafted from the world's finest fabrics and hand-assembled to your exact specifications, our bespoke suits are designed to empower your every move. Define your success, stitch by stitch.
• •Image: A client looking sharp in a SELF-MADE tuxedo at an event. Caption: That SELF-MADE feeling. ✨ Confidence tailored. Craft your unforgettable moments with a look that’s uniquely you. Book your consultation today. #SelfMadeCouture #BespokeSuit #LuxuryFashion #TailoredToPerfection #WeddingStyle
• •At SELF-MADE Couture, we believe that true style is born from individuality. Founded in 2015, we've been dedicated to making luxury bespoke tailoring an attainable experience. Our passion is to help you design the perfect fitting garments that not only reflect your unique style but empower you to conquer your world.
• •Unlock Your Signature Style: A SELF-MADE Offer Inside.