Brand Tone

professional, aspirational, and empowering

Brand Values

• •Craftsmanship and Quality
• •Individuality and Self-Expression
• •Empowerment and Confidence
• •Community and Inclusivity

Best Practices

• •Maintain a Professional and Aspirational Tone: All copy should reflect the high-end nature of the brand. Use sophisticated language that speaks to ambition, success, and quality.
• •Emphasize Personalization and Empowerment: Consistently highlight the collaborative and bespoke nature of the service. Frame the experience as a journey of self-expression and empowerment.
• •Showcase Quality and Craftsmanship: Use descriptive words that convey the superior quality of the materials and the expertise of the tailors. Talk about the longevity and value of investing in a custom garment.
• •Tell a Story: Use storytelling to connect with customers on an emotional level. Share client testimonials and the stories behind specific designs to make the brand more relatable and inspiring.
• •Incorporate a Clear Call to Action: Every piece of copy should guide the customer to the next step, whether it's booking a consultation, exploring fabric options, or learning more about the brand's process. Use direct and compelling calls to action like 'Book Your FREE Styling Consultation Today!'

Social Perception

a high-end, premier destination for custom menswear, praised for exceptional craftsmanship, personalized service, and the 'million-bucks' feeling of wearing their custom suits.

Copy Examples

• •Your ambition is tailored. Your suit should be too. At SELF-MADE COUTURE, we craft more than just suits; we build statements. Design your success story, one stitch at a time. #SelfMadeSuccess #BespokeAmbition
• •The most important day of your life deserves a suit that's as unique as your love story. Let our style experts help you design a look that will be remembered for a lifetime. Book your complimentary wedding consultation today.
• •Don't just wear a suit. Create it. With over 10,000 fabrics and endless design options, your vision is our blueprint. Experience the art of bespoke with SELF-MADE COUTURE.
• •Success isn't found on a rack. It's custom-made. Elevate your professional wardrobe with a suit that's as driven as you are. SELF-MADE COUTURE: For the man who builds his own legacy.
• •This isn't just about looking good. It's about feeling unstoppable. SELF-MADE COUTURE. Wear your story.