Tono de Marca

Empathetic and Supportive, Inspirational and Uplifting, Authentic and Relatable, Conscious and Ethical, Community-Focused

Valores de Marca

• •Mental Health Advocacy
• •Self-Care and Self-Love
• •Empowerment
• •Sustainability and Ethical Production
• •Quality over Quantity
• •Authenticity
• •Community Building
• •Giving Back

Mejores Prácticas

• •Develop a "Voice and Tone" Guide: Create a document outlining the brand's personality (e.g., empathetic, authentic, empowering), core vocabulary (words to use/avoid), and communication style for different platforms (e.g., Instagram captions vs. customer service emails). This ensures everyone writing for the brand sounds consistent.
• •Prioritize Authenticity & Empathy: Always write from a place of genuine understanding and support. Share real stories (with permission) or relatable scenarios. Avoid jargon or overly clinical language; instead, use words that convey warmth and validation. The "tattooer owned" aspect can be a source of this authentic voice.
• •Weave Values into All Communication: Consistently reference core values like mental health advocacy, sustainability, ethical production, and community in product descriptions, social media posts, and "About Us" content. This reinforces what the brand stands for beyond just selling clothes.
• •Engage Your Community: Use an interactive and conversational tone in social media. Ask questions, respond to comments thoughtfully, and encourage user-generated content. This builds a loyal following and makes the brand feel more human and approachable.
• •Maintain Visual and Textual Cohesion: Ensure the copywriting tone aligns with the visual branding (photography style, color palette). An empathetic message paired with overly aggressive or disconnected imagery will create dissonance. The overall aesthetic should be calming, hopeful, or empowering, matching the copy.

Percepción Social

Positive Impact Seekers, Community Members, Appreciators of Authenticity & Quality, Conscious Consumers, General Trend, Potential Skepticism

Ejemplos de Copy

• •Instagram Post (Image: Person wearing a "You Are Not Alone" hoodie, looking thoughtfully out a window): It's okay to not be okay. Your journey is valid, your feelings matter. This hoodie is more than fabric and ink; it's a reminder for you, and a message of solidarity for others. Wear your strength, share your story. Tattooer owned, mindfully made. #SelfCareClothing #MentalHealthMatters #YouAreNotAlone #WearableSupport #MadeInUSA
• •Facebook Ad (Carousel showing different t-shirt designs with positive affirmations): Words have power. Especially the ones you wear. Our limited edition tees are designed by artists who get it, and made sustainably in the USA with organic cotton. Find your message. Spark a conversation. Support mental health charities with every purchase. Shop Self Care Clothing Company – quality you feel, messages that heal. [Shop Now] #SelfCareJourney #PositiveAffirmations #EthicalFashion #LimitedDrop #MentalWellness
• •Product Description (For a "Keep Growing" themed shirt): Like a tattoo, some reminders are meant to be worn close. Our 'Keep Growing' tee is a soft-spun organic cotton embrace, designed to echo your resilience. Ethically made in the USA, because how it's made matters as much as the message itself. Perfect for days you need a little boost or want to silently cheer on those around you. Limited run – because your path is unique. A portion of this purchase supports vital mental health initiatives. #KeepGrowing #SelfLove #SustainableStyle #TattooerOwned #MentalHealthAwareness
• •Email Newsletter Snippet (Subject: Wear Your Story: New Limited Drops Inside): Hey [Customer Name], At Self Care Clothing, we believe in clothing that speaks volumes without saying a word. Our latest limited edition designs, born from real stories and tattooer soul, have just landed. Crafted with care, for those who care – about themselves, about others, about the planet. Discover pieces that resonate and remember, 10% of your purchase helps fund mental health support. Wear your truth. Shop the drop before it's gone. [Link to New Arrivals]
• •Website Homepage Banner: Self Care Clothing Company: Wearable Reminders. Mindfully Made. Tattooer Owned. Limited edition apparel that champions mental wellness and ethical production. Feel the quality, share the message. #SelfCareClothing #MentalHealthAdvocacy