Brand Tone

aspirational, expert, and caring

Brand Values

• •Personalization and Customization
• •Scientific Expertise
• •Holistic Well-being
• •Sustainability
• •Quality and Trust

Best Practices

• •Lead with Expertise and Trust: Always ground your claims in the brand's extensive experience and scientific approach. Use phrases like 'Backed by 20 years of research,' 'Crafted by expert nutritionists,' and 'Join 20,000 success stories.'
• •Use Empowering, Aspirational Language: Frame health as a journey of empowerment, not deprivation. Use verbs like 'Elevate,' 'Transform,' 'Nourish,' 'Unlock,' and 'Redesign' to inspire action and position the brand as a partner in the client's success.
• •Emphasize "Personalization" over "Customization": While similar, "personalization" feels more intimate and client-focused. Use it to reinforce that every plan is unique to the individual's body, goals, and lifestyle. Highlight the one-on-one mentorship aspect.
• •Focus on the "Holistic Win," Not Just Weight Loss: While weight loss is a key outcome, always connect it to broader benefits like 'more energy,' 'reversing chronic conditions,' 'glowing skin,' or 'stress-free eating.' This reinforces the holistic value proposition.
• •Bridge the Gap Between Services and Products: Ensure the copy for food products aligns with the coaching philosophy. Describe snacks and supplements not just by their ingredients, but by how they support the client's overall wellness journey and fit into the sustainable lifestyle the brand advocates.

Social Perception

SelfCare by Suman is perceived as a premium, highly effective, and life-changing wellness service. Customers see it as an investment that yields significant, lasting results, viewing Suman Agarwal not just as a nutritionist but as a 'Lifestyle coach' who empowers clients with knowledge. The service is seen as highly credible and trustworthy due to visible success stories, strong credentials, and positive word-of-mouth.

Copy Examples

• •It's not about a diet, it's about discovering a new way of life. Meet [Client Name], who lost 15 kgs and reversed their fatty liver condition with us. No crash diets, no restrictions. Just personalized, science-backed nutrition that fits your life. Ready for your own transformation? Tap the link in our bio for a consultation.
• •Your Health, Redesigned. Experience the power of bespoke nutrition. With over 20 years of expertise and 20,000 success stories, we craft holistic health plans that deliver lifelong results. Let's build your healthy future, together.
• •Too Busy to Be Healthy? We Disagree. Your demanding schedule shouldn't compromise your well-being. Our programs are designed for the real world—travel, client dinners, and long hours included. We provide the expert guidance and flexible plans you need to regain energy, manage stress, and achieve your health goals. Learn how SelfCare works for you.
• •Snack Without the Guilt. Indulge your cravings the smart way with our baked Millet Mathri. Crafted from wholesome millet and seasoned to perfection, this crunchy, savory snack is rich in fiber and flavor. It’s the perfect companion to your afternoon tea and a testament to our belief: healthy eating should always be delicious. Nourish your body, one bite at a time.
• •Subject: Stop Dieting and Start Living. Here's How.