Brand Tone

conscious, minimalist, and authentic

Brand Values

• •Sustainability
• •Ethical Production
• •Timeless Design
• •Transparency
• •Conscious Consumerism

Best Practices

• •Lead with Your "Why": Always connect your products back to your core mission of sustainability and conscious consumption. Don't just sell a dress; sell the idea of a more intentional wardrobe.
• •Use Mindful and Evocative Language: Words like "thoughtful," "conscious," "intentional," "timeless," and "crafted" reinforce your brand's values. Describe the feel and origin of the fabrics to create a sensory experience.
• •Educate, Don't Preach: Share information about your sustainable practices and materials in an accessible and inspiring way. The goal is to empower your customers to make informed choices, not to make them feel guilty.
• •Emphasize Longevity and Versatility: Highlight how your pieces can be styled in multiple ways and worn across seasons. This supports the idea of a capsule wardrobe and discourages a "wear once" mentality.
• •Maintain a Calm and Authentic Voice: Avoid hype, excessive jargon, and aggressive sales tactics. Your tone should be as considered and timeless as your designs. Let the quality of your products and the strength of your mission speak for themselves.

Social Perception

that of a high-quality, ethical, and aesthetically pleasing sustainable fashion brand. It is seen as a thoughtful and intentional brand, offering an alternative to fast fashion. The association with its Ukrainian founder and its clear stance on sustainability gives it an authentic and mission-driven appeal. The limited-edition nature of its collections likely adds to a perception of exclusivity and desirability among its target audience. The brand appears to be respected by those who are interested in sustainable fashion and minimalist design.

Copy Examples

• •Meet your everyday essential, thoughtfully crafted from nature. Our new linen shirt is more than just a garment; it ’s a choice for a more sustainable future. Feel the breathable comfort of pure linen against your skin and the quiet confidence of a timeless piece. #Selera #SlowFashion #SustainableStyle
• •Introducing 'The Capsule Collection.' Limited pieces, limitless style. Each garment is designed to be a cherished part of your wardrobe for years to come. Discover timeless silhouettes made from innovative, earth-friendly fabrics. #ConsciousFashion #TimelessDesign
• •Tired of fast fashion's endless cycle? At Selera, we create clothing with a conscience. Our pieces are made from sustainable materials like nettle and hemp, and produced under fair labor conditions. Invest in style that aligns with your values. #EthicalFashion #WearTheChange
• •This week, we're celebrating the beauty of imperfection. Our latest drop features unique pieces crafted from dead-stock fabrics, giving new life to materials that would have otherwise gone to waste. Each piece tells a story. What will yours be? #UpcycledFashion #SustainableLuxury
• •The Essential Blazer. A timeless silhouette reimagined for the modern, conscious woman. Tailored from a luxurious blend of hemp and organic cotton, this blazer offers both structure and softness. Featuring our signature biodegradable, seed-embedded tag – a small reminder to plant and grow. #MinimalistStyle #EcoFashion