Brand Tone

Educational & Informative, Authentic & Transparent, Holistic & Supportive, Respectful & Cultural, Passionate & Purpose-Driven

Brand Values

• •Ethical Sourcing & Fair Trade
• •Scientific Validation & Research
• •Education & Empowerment
• •Quality & Purity
• •Holistic Health & Wellbeing
• •Sustainability & Community Support
• •Connection & Tradition

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value through information. Explain the 'why' and 'how' behind the benefits, referencing traditional use and scientific backing where appropriate.
• •Emphasize Ethical Origins: Regularly highlight the direct partnerships with Peruvian farmers, the 'farm-to-table' approach, and the positive impact on their communities. This reinforces transparency and trust.
• •Maintain a Voice of Authority with Compassion: Leverage Dr. Corin Storkey's expertise and the scientific aspects, but always with an underlying tone of support, understanding, and empowerment for the individual's health journey.
• •Use Authentic, Inclusive Language: Speak directly to the audience's needs and aspirations for better health. Share real stories and testimonials (with permission) to build connection and relatability. Avoid overly technical jargon without explanation.
• •Integrate Cultural Respect: When discussing traditional uses of maca and cacao, do so with reverence and accuracy, acknowledging the indigenous heritage and wisdom connected to these plants.

Social Perception

Trusted & Reputable, High-Quality Products, Ethical & Conscious Choice, Educational Resource, Life-Changing for Some, Critique/Skepticism (Minor)

Copy Examples

• •Headline: Rediscover Your Vitality. The Ancestral Secret, Validated by Science. Body: Feeling drained and disconnected? Seleno Health brings you pure Peruvian maca, ethically sourced from our partner farms in Junin. Dr. Corin Storkey's research ensures every batch empowers your journey to holistic wellbeing. Experience the tradition, feel the difference. #SelenoHealth #MacaPower #EthicalWellness [Inspired by 1, 2, 3, 6]
• •Headline: More Than a Superfood. It's a Connection. Body: Our ceremonial cacao is a bridge to ancient wisdom and heart-opening nourishment. Grown by indigenous families in Peru and shared with reverence, each cup invites you to connect deeper – with yourself, with tradition, with the earth. Support ethical sourcing, embrace true cacao. #CeremonialCacao #SelenoTradition #MindfulLiving [Inspired by 2, 3, 4, 5, 10]
• •Headline: Balance Your Hormones, Naturally. Empower Your Wellbeing. Body: Seleno Health's Maca for Women is scientifically formulated to support your body's natural rhythms. Ethically sourced and backed by Dr. Corin Storkey's expertise in medicinal chemistry, it's your trusted partner for energy, mood, and hormonal harmony. Take control of your health, the Seleno way. #WomensHealth #NaturalBalance #DrCorinStorkey [Inspired by 1, 8, 18]
• •Headline: From Farm To You, With Purpose. Body: At Seleno Health, every bag of maca tells a story of partnership and respect. We work directly with our Peruvian farmers, ensuring they benefit from their ancestral land. 50c from every bag supports their community. Choose health that gives back. #EthicalSourcing #FarmToTable #CommunitySupport #SelenoImpact [Inspired by 1, 9, 15, 23, 24]
• •Headline: Unlock Your Potential. Fuel Your Mind & Body. Body: Dr. Corin Storkey's journey from chronic fatigue to vibrant health inspired Seleno Health. Our activated maca and potent cacao are designed to help you manage stress, boost focus, and reclaim your energy. Education, quality, and ancient wisdom in every serving. #HolisticHealth #NaturalEnergy #SelenoScience [Inspired by 1, 2, 6, 7, 16]