Brand Tone

Personal and Relatable, Mystical and Educational, Passionate and Enthusiastic, Community-Oriented and Supportive

Brand Values

• •Authenticity and Genuineness
• •Accessibility and Affordability
• •Passion and Legacy
• •Craftsmanship and Quality
• •Community and Connection

Best Practices

• •Lead with "I" and Personal Stories: Continue to write from Lauren's perspective. Share personal connections to crystals, the inspiration behind a new product, or small anecdotes from running the business (like Poppy the cat's "help"). This authentic, personal voice is a core brand asset.
• •Balance the Mystical with the Educational: Always pair the spiritual/magical language ("invite magic home," "unlock the magic") with clear, educational benefits ("cleanse the energy," "a stone of transformation"). This caters to both seasoned practitioners and curious newcomers, establishing authority and building trust.
• •Use Sensory and Emotive Language: Employ descriptive words that evoke feeling and imagery, such as "dreamy," "stunning," "exquisite," "luminous," and "glossy." This enriches the product descriptions and aligns with the brand's beautiful aesthetic.
• •Emphasize Core Values in Copy: Regularly weave brand values into the text. Mention "handmade," "genuine crystals," "affordable," "high-quality," and "small business" to reinforce what makes Selenic Spirit unique and trustworthy.
• •Maintain a Dialogue with the Community: Frame social media captions as conversations by asking questions ("What treasures do you think are inside?", "Do you agree with any of these?"). This encourages engagement and reinforces the community-oriented feel of the brand.

Social Perception

Trusted and High-Quality, Personal and Approachable, Great Value, Aesthetically Pleasing

Copy Examples

• •Capture the morning light and fill your space with pure energy. ✨ Our new Selenite & Carnelian Suncatcher is handmade to not only dazzle but to cleanse and create. Let the Selenite wash away negativity while the Carnelian sparks your inner fire and creativity. The perfect energy amplifier for your sacred corner. Link in bio to invite this magic home.
• •Ever wonder what the universe has in store for you? Packing one of our £20 mystery boxes today! We intuitively choose each piece, hoping it finds the person who needs its energy most. What treasures do you think are inside? #crystalhealing #witchtok #smallbusiness #mysterybox
• •Unlock the magic of the northern lights with our Labradorite Pendant. Known as a stone of transformation, Labradorite is a powerful companion through change, imparting strength and perseverance. Each high-quality stone is hand-selected for its brilliant flash and set in 925 Sterling Silver. My personal favorite for its mystical glow, it’s a reminder that there's magic in the unknown. Are you ready to embrace your journey?
• •Hi [Name], Lauren here! This week was all about crafting with intention, inspired by a beautiful piece of Blue Lace Agate that reminded me of my nan's calm spirit. It led me to create these new 'Peaceful Heart' keyrings. As a thank you for being on this journey with me, I wanted you to be the first to see them. May they bring a little tranquility to your day.
• •Looking for more than just jewelry? Selenic Spirit was born from a passion for affordable, genuine crystal pieces that carry real meaning. From handmade suncatchers that paint rainbows in your room to jewelry that supports your spirit, every item is crafted with love and intention in our small UK studio. Discover pieces that resonate with your soul.