Brand Tone

Stylish, Friendly, and Authentic

Brand Values

• •Craftsmanship
• •Quality
• •Style & Trend-Awareness
• •Authenticity & Local Identity
• •Customer Centricity

Best Practices

• •Lead with "Handmade in Greece": This phrase should be consistently present in the brand bio, website headers, and frequently mentioned in ad copy and product descriptions to reinforce authenticity and craftsmanship.
• •Balance Style with Comfort: In every piece of copy, aim to mention both the aesthetic appeal (e.g., "chic," "stylish," "on-trend") and the practical comfort ("soft insole," "all-day wear," "quality leather"). This dual focus appeals to both the fashion-conscious and practical buyer.
• •Use an Approachable, "Sunny" Voice: Keep the tone light, friendly, and evocative of summer. Use positive language and relevant emojis on social media to enhance the friendly and stylish vibe.
• •Incorporate User-Generated Content (UGC): Continue to actively encourage customers to share photos using a specific hashtag. Reposting this content builds a strong community and provides authentic social proof.
• •Tell the Story: Go beyond just describing the product. In "About Us" sections, blog posts, or video content, tell the story of the workshop, the artisans, and the inspiration behind the designs. This narrative deepens the customer's connection to the brand's values of craftsmanship and authenticity.

Social Perception

The public and customer perception of Selene Shoes is very positive. It is viewed as a go-to brand for stylish, high-quality, and unique handmade leather sandals. Customers appreciate the aesthetic and are proud to wear a Greek-made product. The brand is perceived as fashionable and trustworthy, with little to no negative sentiment.

Copy Examples

• •Step up your style game. 🐾 Our new zebra-print flatforms are handmade in Greece with the softest leather sole for all-day comfort. Where would you wear these? #SeleneShoes #HandmadeSandals #GreekDesign #Flatforms #SummerStyle
• •Handcrafted in Greece. Designed for Your Summer.
• •The Perfect Summer Sandal is Handmade.
• •Discover Selene Shoes, where every pair is a piece of Greece. ✨ Handcrafted from 100% soft leather, our sandals are made for walking, exploring, and living your most stylish summer. Shop the new collection now & enjoy free shipping!
• •Meet the 'Alessandra,' a blend of timeless tradition and modern chic. Designed in collaboration with Alessandra, this sandal features intricate straps and our signature soft leather insole. Each pair is handmade with passion in our Athens workshop, ensuring a unique touch of Greek craftsmanship. Perfect for elevating any outfit, from breezy linen pants to your favorite summer dress.