Brand Tone

Modern, chic, confident, practical, quality-conscious, eco-aware

Brand Values

• •Originality
• •Quality
• •Sustainability
• •Customer satisfaction

Best Practices

• •Transparency is Key: Clearly state product origins, shipping locations, and detailed return/refund policies on all platforms.
• •Authentic Customer Engagement: Actively monitor and respond to all customer feedback (positive and negative) professionally and empathetically across all channels, including review sites.
• •Consistent Quality Control: Ensure product descriptions, images, and features accurately reflect the item customers receive.
• •Highlight Positive, Verifiable Stories: If there are genuinely happy customers, encourage them to share detailed, verifiable reviews or user-generated content.
• •Emphasize Genuine Values: If sustainability and vegan materials are core values, provide more specific details about these practices. Show, don't just tell.

Social Perception

Aspirational brand that focuses on modern elegance, practical functionality and sustainability.

Copy Examples

• •Simplify Your Style. Elevate Your Every Day. Meet the Clutch Wallet 2.0 – your new essential. Designed in Australia with premium vegan leather, it’s the chic, all-in-one solution for the modern woman on the go. Carry your phone, cards, and confidence, effortlessly.
• •Coffee, keys, cards, phone, and your Selena The Label clutch. ✨ What are your daily must-haves? Our Original Clutch Wallet keeps everything organized and elegant, wherever your day takes you. #SelenaTheLabel #ClutchWallet #VeganLeather #EverydayChic #OrganizationGoals
• •Unlock Timeless Elegance: Discover Your Perfect Clutch. Tired of bulky bags? Embrace sleek sophistication with Selena The Label. Our signature clutch wallets are thoughtfully designed to blend timeless style with practical functionality. Crafted from sustainable materials, because looking good should feel good too. Shop the collection and find your new favorite accessory.
• •More Than Just a Wallet, It’s a Statement. Our globally-loved Clutch Wallet 2.0 is meticulously crafted for durability and designed to turn heads. With dedicated space for all your essentials and a 100% fit guarantee for your phone, it’s the original you won’t find anywhere else. Experience the Selena The Label difference.
• •Still Thinking About It? Your Chic Companion Awaits. The Selena The Label clutch you were admiring is waiting to simplify your life and elevate your style. Enjoy carbon-neutral shipping and our 60-day satisfaction guarantee. Don't just carry your essentials—cherish them. Shop Now.