Brand Tone

Friendly, Approachable, Enthusiastic, Trendy, Empowering, Confident, Community-Oriented

Brand Values

• •Customer Satisfaction
• •Fashion-Forwardness
• •Self-Expression and Confidence
• •Quality and Affordability
• •Adaptability and Growth

Best Practices

• •Stay Enthusiastic and Positive: Use upbeat language, positive adjectives, and emojis where appropriate (especially on social media) to convey excitement about the products and fashion in general.
• •Emphasize "You" and Empowerment: Focus on the customer and how the clothes will make *them* feel confident and stylish. Use language that speaks directly to their desire for self-expression.
• •Keep it Friendly and Relatable: Avoid overly formal or technical jargon. Write as if you're talking to a fashion-savvy friend. Share behind-the-scenes content or style tips to build connection.
• •Highlight Trends with a Personal Touch: Continuously refer to "latest trends," "new arrivals," but frame it within the boutique's curated selection, implying a level of care and a keen eye for what customers will love.
• •Be Consistent Across All Channels: While the specific execution might vary slightly (e.g., more emojis on TikTok than on a formal email), the core friendly, trendy, and empowering tone should be recognizable whether a customer is on the website, Instagram, or reading an email. Create a simple style guide for reference.

Social Perception

Positive, Trusted Local Business (with wider reach), Reliable for Trends

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello gorgeous! ✨ Turn heads in our new [Dress Name] dress. Perfect for [Occasion] or just because you deserve to feel fabulous! 😉 Tap to shop your new favorite look! #SelectTrends #NewCollection #OOTD #BoutiqueStyle #FeelGoodFashion
• •Facebook Ad (General Promotion): Ready for a style refresh? 😍 Discover the latest trends and timeless pieces at Select Trends Boutique! From comfy-chic loungewear to statement-making outfits, we've got your confidence covered. Shop online now and find something you'll LOVE! Link in bio! #ShopSelect #TrendyBoutique #FashionForYou #StyleInspo
• •Email Subject Line (Sale): 💖 Your Closet Called... It Wants These Trends! (Sale Inside!) 💖 Email Body Snippet: Hey Fashionista! Don't miss out on amazing deals on the styles you love. At Select Trends Boutique, we believe looking good should feel good – and be affordable too! Find your next go-to outfit and shine on! [Link to Sale]
• •TikTok Video Caption (Outfit of the Day): Serving looks & good vibes only! ✌️ Which outfit is your fave? 1, 2, or 3? Let me know in the comments! 👇 Everything linked in bio! #SelectTrendsBoutique #TikTokFashion #GetReadyWithMe #BoutiqueFinds #TrendAlert
• •Website Banner (Homepage): Discover Your Signature Style. ✨ Shop the freshest trends handpicked to make you look and feel amazing. Welcome to Select Trends Boutique – where fashion meets confidence!