Brand Tone

Professional & Product-Centric

Brand Values

• •Legacy and Authenticity
• •Reliability
• •Quality
• •Industry Support

Best Practices

• •Maintain a B2B Focus: All public-facing communication should be clearly directed at retail partners. Avoid using consumer-focused slang or marketing tactics that could dilute the professional brand image.
• •Highlight Heritage and Authenticity: Consistently leverage the powerful history of the brands you carry. Use phrases like "legacy brands," "skateboarding history," and "authentic since..." to reinforce your niche.
• •Keep it Product-Centric: The core of the content should always be the products. Social media should act as a visual catalog of new arrivals and available stock, providing immediate value to retailers.
• •Emphasize Reliability: Use language that builds trust and underscores dependability. Phrases like "in stock," "ready to ship," "your trusted partner," and "official distributor" are key.
• •Segment Communication Channels: Use LinkedIn for corporate messaging and industry positioning. Use Instagram and Facebook as visual product feeds for current retail partners. Reserve email for direct, actionable communication like catalogs, order confirmations, and account updates.

Social Perception

Industry Insider; Gatekeeper of Core Brands; Mixed Customer Service.

Copy Examples

• •Stock Up: The Complete Spring 2026 Catalog from Hosoi & Vision is Here.
• •Your One-Stop Shop for Legacy Skateboarding. Hassle-free ordering and fast shipping on all our iconic brands.
• •FRESH DROP: The new series from Elephant Brand Skateboards has landed. All decks are in stock and ready to ship. Log in to your B2B account to order now. #selectdistribution #skatedistribution #elephantbrandskateboards #skateshop
• •Select Distribution is proud to be the exclusive partner for America's most iconic skateboard brands. We are committed to supporting local skate shops with reliable stock and quality products that honor skateboarding's heritage. #skateboarding #B2B #distribution #supportyourlocal
• •Welcome to Select Distribution. Get exclusive access to premier brands like Hosoi, Vision, and Smith Scabs, all from one trusted source. We're here to help you keep your shop stocked with the best. Explore our full catalog and place your first order today.