Brand Tone

Professional yet Approachable, Customer-Centric and Problem-Solving, Confident and Experienced, Supportive and Community-Oriented

Brand Values

• •Quality
• •Customer Focus & Understanding
• •Reliability & Timeliness
• •Transparency
• •Problem Solving
• •Community Engagement
• •Hard Work & Dedication

Best Practices

• •Prioritize Clarity and Directness: Avoid jargon. Communicate your services, process, and promises in a way that is easy for everyone to understand. Your website already does this well by stating its goals clearly.
• •Emphasize Solutions and Benefits: Focus on how Select Printing solves customer pain points (e.g., "Avoid all the stress," "No missed deadlines"). Highlight the positive outcomes of choosing your service (e.g., "look amazing," "team look great").
• •Maintain a Confident but Humble Voice: Showcase expertise and reliability without arrogance. Phrases like "We are experts" are good, but always balance it with customer-centric language that shows you understand and value their needs.
• •Infuse Community Spirit (Where Appropriate): Continue to share stories of local clients and partnerships. This reinforces the "locally owned and operated" feel and builds trust. The "Select Stories" blog is a good example.
• •Ensure Visuals and Text Align: The professional, clean look of your products on Instagram should be matched by equally professional and polished text in your captions and website copy. Consistency across all platforms is key.

Social Perception

Trusted Local Provider, Supporter of Local Community, Go-To for Custom Apparel Needs, Quality-Oriented, Easy to Work With

Copy Examples

• •Headline: Your Vision, Perfectly Printed. Body: At Select Printing, we transform your ideas into high-quality custom apparel that tells your story. From team gear to business branding, expect vibrant prints, durable materials, and on-time delivery, every time. Let's get started on your design today! CTA: Get a Quote
• •Headline: Stop Stressing About Apparel. Start Selecting Quality. Body: Tired of missed deadlines and subpar prints? We get it. Select Printing was founded to do it better. We offer transparent pricing, a clear process, and the expertise to deliver exactly what you need, when you need it. CTA: Discover the Difference
• •Headline: Outfit Your Team for Success. Body: From the field to the office, make a statement with custom gear from Select Printing. We specialize in screen printing, embroidery, and creating hassle-free online team stores. Focus on your game, we'll handle the gear. CTA: Explore Team Stores
• •Headline: Quality You Can See, Service You Can Trust. Body: Select Printing is your Boise-based partner for all custom apparel needs. We're committed to exceptional quality, clear communication, and ensuring your project is a success. Experience the local difference. CTA: Learn More About Us
• •Headline: More Than Just Ink on Fabric. It's Your Brand. Body: Your apparel is an extension of your identity. At Select Printing, we ensure every print is crisp, every stitch is perfect, and every order reflects the quality your brand deserves. Elevate your image with us. CTA: View Our Work