Brand Tone

Approachable, Friendly, Inspirational, Empowering, Trendy yet Timeless, Helpful, and Informative.

Brand Values

• •Customer Confidence
• •Individuality and New Experiences
• •Attention to Detail
• •Customer Communication & Connection
• •Accessibility
• •Making Fashion Fun and Happy

Best Practices

• •Embrace 'Confident & Approachable': Write as if you're talking to a stylish, trusted friend. Use positive and encouraging language. Avoid overly formal or stiff phrasing. Incorporate questions to engage the audience.
• •Highlight 'Newness' & 'Individuality': Emphasize how SELECT MOCA helps customers discover new aspects of their style and express their unique selves. Use words like 'discover,' 'new you,' 'adventure,' 'unique twist.'
• •Focus on 'Meticulous Detail & Comfort': Subtly weave in mentions of the thought put into design, silhouette, and wearability. Phrases like 'crafted for comfort,' 'thoughtful details,' 'perfect fit' can be effective.
• •Stay Visually Connected: Ensure copy complements the visual style of the brand (often clean, modern, with a touch of warmth). The language should feel as fresh and inviting as the product images.
• •Engage and Interact: Actively use calls to action that encourage interaction (e.g., 'Share your style,' 'What do you think?,' 'Tag a friend who'd love this'). Reflect the brand's commitment to customer communication in all written content.

Social Perception

Positively Perceived, Trendy and Fashionable, Good Value, Reliable for Everyday and Special Items, Not Considered 'Dull' or 'Unstylish', Strong SNS Engagement

Copy Examples

• •Hello, new adventures! ✨ Our latest collection is here to make you shine with confidence. Discover pieces that tell your unique story. #SelectMocaStyle #NewCollection #BeConfident
• •Tired of the same old? 😉 We get it. That's why our designers added that little 'extra' to your everyday essentials. Effortless style, maximum impact. Shop now! #TrendyTwist #AdultCasual #MocaLove
• •Dreaming of that perfect [occasion, e.g., weekend getaway, brunch date] outfit? Let us help! 😊 Our new [item type, e.g., flowy dress, versatile knit] is designed for comfort, style, and all the compliments. Tap to explore! #OOTDInspo #EffortlessChic #SelectMocaFinds
• •Your mirror called, it said you look amazing! 😉 Especially in our [specific item name/feature, e.g., new high-waist trousers with the perfect silhouette]. Crafted with love and attention to every detail. Feel the MOCA difference. #StyleUpgrade #FashionConfidence #DetailsMatter
• •Join the MOCA community! 💖 We love seeing how you style your favorite pieces. Share your look with #SelectMoca and let's inspire each other to try something new today! #FashionCommunity #WearItYourWay #MocaStyle