Brand Tone

Helpful and Supportive, Friendly and Approachable, Professional and Reliable, Aspirational yet Accessible, Enthusiastic and Passionate, Quirky/Unique

Brand Values

• •Quality
• •Customer Focus/Service
• •Ease and Convenience (Low Maintenance)
• •Reliability and Trustworthiness
• •Eco-Friendliness
• •Accessibility

Best Practices

• •Embrace "Helpful & Friendly": Always write with the customer's ease in mind. Use clear, straightforward language. Anticipate their questions and provide solutions. Maintain a welcoming, approachable tone, like a knowledgeable friend offering advice.
• •Highlight "Low-Maintenance Luxury": Consistently weave in the benefit of "less work, more enjoyment." Frame product features around the convenience and quality of life they offer, appealing to the desire for a beautiful space without the demanding upkeep.
• •Be Relatable (The "Lazy Life" Angle): Don't be afraid to use a touch of lightheartedness or humor, as seen in phrases like "designed for lazy people". This makes the brand more memorable and approachable, aligning with the idea of an "easy life".
• •Show, Don't Just Tell (with Enthusiasm): Use vivid descriptions and customer stories/testimonials to illustrate the transformations. Let the passion for creating beautiful, usable outdoor spaces shine through in the language, especially on visual platforms.
• •Maintain Professional Reliability: While being friendly and relatable, always underpin the copy with facts about quality, guarantees, eco-credentials, and efficient service to build trust and underscore the professionalism of the brand. Ensure technical information is accurate and readily available for those who need it.

Social Perception

Highly Positive Customer Experiences, Trusted by Professionals, Provider of Solutions, Good Value for Money, Family Business Appeal

Copy Examples

• •Headline: Stop Dreaming, Start Decking! Your Low-Maintenance Oasis Awaits. Body: Tired of weekend chores eating into your relaxation time? Our stunning, eco-friendly composite decking is incredibly easy to install and even easier to love. Get the garden you’ve always wanted, without the fuss. Grab your free sample pack today! #SelectLivingGroup #LazyLifeGarden #OutdoorUpgrade
• •Headline: Weekend Project? Sorted! Body: Imagine this: a gorgeous new patio, installed by you, admired by everyone. Our porcelain paving is designed for beauty and busy lives. Plus, our friendly team is always here to help with advice and quick delivery. Let's make your garden makeover a breeze! Visit our Nottingham showroom or chat with us online. #DIYGarden #SelectQuality #EasyLandscaping
• •Headline: Green With Envy? Nah, Just Great Grass. Body: Want a lush, green lawn all year round, minus the mud and mowing? Our artificial grass looks and feels like the real deal but asks for (almost) nothing in return. Perfect for kids, pets, and anyone who’d rather be lounging than landscaping. See the difference quality makes! #ArtificialGrassPerfection #LowMaintenanceLiving #SelectLiving
• •Headline: Trade Professionals: We Get It. You Need Quality That Lasts & Service You Can Trust. Body: At Select Living Group, we’re proud to be the go-to for landscapers who demand the best. With exclusive trade pricing, rapid dispatch on 100s of stocked items, and dedicated support, we help you deliver outstanding results for your clients, every time. Open a trade account and let’s build something brilliant together. #LandscapingSupplies #TradeOnly #QualityDecking
• •Headline: Your Garden's Calling (It Wants an Upgrade, the Easy Way). Body: Shhh... listen closely. That’s the sound of your future self, chilling in a stunning, super low-maintenance garden, thanks to Select Living Group. From composite decking that laughs in the face of British weather to artificial plants that stay forever fabulous, we’ve got the "wow" without the work. What will you do with all that spare time? 😉 #SelectLivingGroup #EffortlessOutdoors #GardenGoals