Brand Tone

Professional, Trustworthy, and Caring

Brand Values

• •Quality & Craftsmanship
• •Customer-Centricity
• •Heritage & Experience
• •Recognition
• •Reliability

Best Practices

• •Always Connect to the "Why": Never just describe the product (e.g., "10-inch crystal trophy"). Instead, connect it to the emotion and purpose behind it (e.g., "Celebrate a monumental achievement with a crystal award that shines as brightly as their success.").
• •Use Words of Quality and Durability: Incorporate terms like "craftsmanship," "precision," "hand-finished," "lasting," and "timeless" to reinforce the brand's core value of quality.
• •Maintain a Personal, Family-Owned Voice: Remind customers that they are dealing with a dedicated family business. Use "we," "our," and "us" to create a personal connection, distinguishing the brand from larger, faceless competitors.
• •Speak to the Recipient's Pride: Frame the copy from the perspective of the person receiving the award. Write about making them feel valued, honored, and proud, which shows a deep understanding of the customer's ultimate goal.
• •Show, Don't Just Tell, with Customer Stories: Leverage testimonials and client stories in marketing copy. For example, instead of saying "We are reliable," write "When Liverpool City Council needed awards for their ceremony, they trusted us to deliver—and we were proud to see the winners' faces."

Social Perception

reliable, high-quality, local specialist

Copy Examples

• •More Than an Award, It's a Legacy. For over 20 years, our family has been handcrafting symbols of achievement and success. Let's build yours together.
• •Reward Excellence, Inspire Growth. Our corporate collection is designed with precision and prestige to honor the driving force of your business. From custom engravings to timeless crystal, recognize the milestones that matter.
• •Cheers to the champions! 🏆 We were so proud to craft these trophies for the [Local Team Name] grand final. Every win deserves to be remembered. Congratulations on a great season!
• •Why Tangible Recognition Still Matters in a Digital World. In my 22 years in the awards industry, I've seen firsthand how a physical award solidifies a moment of pride. It’s a handshake, a thank you, and a lasting motivator all in one.
• •Your Vision, Our Craft. Have a unique achievement to celebrate? We specialize in turning your ideas into beautifully crafted plaques that tell a story. Swipe to see our process. #CustomAwards #AustralianMade #Craftsmanship