Brand Tone

Supportive and Empowering, Modern and Romantic, Approachable and Helpful, Inclusive

Brand Values

• •Customer-Centricity
• •Inclusivity
• •Quality and Affordability
• •Confidence Building
• •Modern Convenience

Best Practices

• •Always Emphasize Support and Empowerment: Use language that makes the customer feel understood, valued, and confident. Highlight how your products and services solve their problems or make their experience better (e.g., "feel your best," "shop with confidence," "we're here to help").
• •Maintain a Romantic yet Modern Voice: Combine classic romantic wedding language (e.g., "dream," "love," "unforgettable") with contemporary terms and a sense of current style (e.g., "modern flair," "chic," "on-trend"). Avoid overly archaic or overly casual language.
• •Highlight Inclusivity Genuinely: When mentioning size inclusivity or diverse styles, ensure the language is authentic and celebratory, not just a tick-box exercise. Show, don't just tell, how you cater to everyone.
• •Be Approachable and Clear: Use clear, easy-to-understand language, especially when explaining services like at-home try-ons or sizing. Maintain a friendly and open tone that invites questions and feedback.
• •Focus on the "Why" and the Experience: Don't just describe the dresses; describe the feeling and experience of wearing a Selby Rae gown and being a Selby Rae customer. Connect the product to the emotions and significance of the wedding day.

Social Perception

Positive for Design and Intent, Mixed on Product Execution (based on limited robe reviews), Trusted Resource

Copy Examples

• •Headline: Your Dream Wedding Starts with a Dress that Feels Like You. Discover Selby Rae – Modern Romance, Inclusively Designed. Body: At Selby Rae, we believe every bride and bridesmaid deserves to shine. Explore our collection of stunning, contemporary gowns crafted with love and your feedback in mind. Try your favorites at home and say 'yes' to the dress with confidence. #SelbyRaeBride #ModernWedding #InclusiveBridal
• •Headline: Feel Beautiful, Stress-Free. Selby Rae: Bridal Style Delivered. Body: Wedding planning can be a whirlwind, but finding the perfect dress shouldn't be. Selby Rae offers a curated collection of bridal and bridesmaid gowns, combining timeless elegance with modern flair. Enjoy our at-home try-on service and dedicated support. Let us help you celebrate your moment. #BridalMadeEasy #SelbyRaeSupport #WeddingJoy
• •Headline: For Every Woman, Every Style, Every 'I Do'. Body: Your bridal party is unique, and their dresses should be too! Selby Rae offers size-inclusive and mix-and-match bridesmaid collections so everyone can find a style they love. Because celebrating together means feeling confident together. #BridesmaidLove #InclusiveWeddingParty #SelbyRaeStyle
• •Headline: Quality You Can Feel, Prices You'll Love. Body: Experience the luxury of bridal store quality without the traditional markup. Selby Rae's in-house designed wedding and bridesmaid dresses are made with attention to detail and a passion for making you feel incredible. Affordable elegance for your unforgettable day. #AffordableLuxuryBridal #SelbyRaeQuality #DreamDress
• •Headline: More Than a Dress. It's a Selby Rae Experience. Body: From our design process, inspired by you, to our supportive customer care, Selby Rae is here to empower your wedding journey. We're not just selling dresses; we're building confidence and celebrating love, one beautiful gown at a time. Share your #SelbyRaeMoment with us! #WeddingCommunity #BrideToBeSupport