Brand Tone

Empowering & Inclusive, Enthusiastic & Passionate, Approachable & Friendly, Quality-Focused & Confident

Brand Values

• •Empowerment
• •Inclusivity
• •Quality
• •Customer Satisfaction
• •Cruelty-Free & Vegan
• •Eco-Conscious (Packaging)

Best Practices

• •Embrace "Empowerment" in Every Message: Consistently use language that uplifts and inspires confidence. Focus on how the products help the customer express their individuality and feel good about themselves (e.g., "Be Your Own Muse," "embrace your unique inner and outer beauty").
• •Maintain Enthusiasm and Passion: Let the genuine love for beauty shine through. Use vibrant, energetic language, especially on platforms like TikTok and Instagram. Share the founder's passion and the "why" behind the brand.
• •Highlight Quality and Benefits Clearly: Don't just describe features; explain the benefits. Use confident language when talking about product performance, drawing from positive customer experiences (e.g., "long-lasting," "stunning look," "weightless feel").
• •Stay Inclusive in Visuals and Language: Ensure that marketing materials and copy resonate with a diverse audience, reinforcing the brand's commitment to inclusivity for all women.
• •Be Approachable and Real: While confident, maintain a friendly and approachable tone. Engage with the community, answer questions genuinely (as seen in the detailed FAQ), and showcase the human side of the brand. Using user-generated content and behind-the-scenes glimpses can further this.

Social Perception

Positive Product Experience, Emerging Brand with a Personal Touch, Trendy and Modern, Trustworthy (for product quality)

Copy Examples

• •Instagram Post (New Lash Collection): "Unleash your inner icon! ✨ Our new lash collection has arrived to help you express every facet of your unique beauty. Handcrafted for phenomenal femmes like you. Which style will tell your story today? #GuiCosmetics #BeYourOwnMuse #LashGoals"
• •TikTok Video Script (Lip Gloss Application): "(Upbeat trendy music) Narrator: "Tired of sticky glosses that fade? Girl, same! That's why our Hydrating Lip Gloss is a game-changer! 💋 Packed with lip-loving ingredients for a shine that stays and slays. Get ready for your new obsession! Shop link in bio! #GuiCosmetics #GlossLikeABoss #HydratingLipGloss #ViralBeauty"
• •Facebook Ad (General Brand Awareness): "At GuiCosmetics, we believe beauty is power, and it starts with YOU. Founded with a passion for inclusivity, we craft high-quality, cruelty-free cosmetics to empower every phenomenal woman. Discover your new favorite look and feel unstoppable. Shop now and enjoy free shipping over $35! #GuiBeauty #EmpoweringWomen #InclusiveBeauty #CrueltyFreeMakeup"
• •Email Subject Line (Promotion): "Be Phenomenal ✨ Unlock [Discount]% Off Your GuiCosmetics Faves!"
• •Product Description Snippet (Matte Lipstick): "Dare to be bold. Our signature matte lipstick delivers intense, long-lasting color with a feather-light feel you'll forget you're even wearing. Formulated for all-day impact, because you deserve to feel phenomenal, effortlessly. #GuiCosmetics #MattePerfection #LipstickLover"