Brand Tone

serene, artistic, and welcoming

Brand Values

• •Artistry and Craftsmanship
• •Mindfulness and Serenity
• •Quality and Excellence
• •Community and Conviviality
• •Sustainability

Best Practices

• •Lead with ‘Selah’: Always integrate the core concept of "pause, reflect, and find calm" into your messaging. Use a serene and mindful vocabulary (e.g., "moment," "quiet," "tranquil," "handcrafted," "intentional").
• •Highlight the Dual-Concept: Consistently communicate the unique combination of a floral atelier and a specialty coffee shop. It's the brand's main differentiator and a key point of public fascination.
• •Emphasize Artistry and Quality: Use language that elevates the products beyond the everyday. Talk about "artisanal pastries," "specialty coffee beans," and "handcrafted floral compositions" to reinforce the brand's commitment to excellence.
• •Tell Stories, Not Just Sell Products: Whether showcasing a bouquet or a new menu item, frame it within a story. Who is it for? What moment does it enhance? This creates an emotional connection with the audience.
• •Maintain a Warm and Welcoming Tone: The copy should always feel inviting and inclusive. Address the audience directly and foster a sense of community, making them feel like they are part of the Selah Atelier family.

Social Perception

Overwhelmingly positive. Perceived as a unique and charming concept, successfully merging a flower shop with a specialty coffee house. Customers praise the beautiful, cozy, and calm atmosphere, high-quality products (coffee, cakes, floral arrangements), and professional, gracious service. Seen as a hidden gem offering a unique, high-quality experience.

Copy Examples

• •Pause your day, and let the flavors of autumn embrace you. Introducing our new Spiced Maple Latte, crafted with care to warm your soul. A perfect companion for a quiet moment of reflection. 🍂 #SelahAtelier #NiceCoffeeShop #PauseAndReflect
• •Unleash your inner artist. Join us at Selah Atelier for an evening of creativity and calm at our Dried Flower Arranging workshop. Learn the craft of creating timeless beauty and take home your own handcrafted piece. Spaces are limited to keep the experience intimate. Reserve your spot via the link in your bio. #SelahWorkshops #FloralArt #CreativeNice
• •Selah Atelier is an invitation to slow down. Born from a shared passion for artisanal craftsmanship and heartfelt moments, our space blends the art of dried floristry with the warmth of a specialty coffee shop. Here, every coffee is poured and every bouquet is crafted with intention—a small reminder to pause, connect, and find beauty in the details.
• •More than flowers, it's a story. Each of our bespoke arrangements is a unique composition, designed to capture a feeling, a memory, a moment. Crafted by hand with sustainable flowers that last. Let us create something beautiful for you. #SelahFloral #ArtisanalFlowers #TimelessDesign
• •Discover your serene escape in the heart of Nice's Libération district. Selah Atelier is a unique blend of floral art and specialty coffee. A place to enjoy a perfect flat white, a delicious pastry, or find a timeless handcrafted bouquet. Come find your moment of 'Selah.' #SelahAtelier #NiceFrance #ConceptStore