Brand Tone

Edgy and Provocative, Confident and Unapologetic, Artistic and Streetwise, Exclusive/Cult Following, Playful/Subversive

Brand Values

• •Self-Expression and Individuality
• •Sustainability (Historically/Potentially)
• •Boldness and Fearlessness
• •Creativity and Artisanship
• •New York City Identity

Best Practices

• •Embrace the Edge: Don't shy away from provocative language (where appropriate for the platform) and a confident, slightly rebellious attitude. The brand's name itself sets this precedent.
• •Stay Authentic to NYC Roots: Incorporate the energy, grit, and artistic vibe of New York City into the language. Use slang or references that resonate with an urban, fashion-forward audience.
• •Highlight Exclusivity and Individuality: Emphasize limited runs, unique designs, and the idea that wearing SEKS is a mark of being part of an exclusive "cult" or movement.
• •Visuals and Voice Must Align: Ensure the copy complements the edgy, artistic, and often minimalist/urban imagery used in campaigns and social media. The words should feel like they belong to the world depicted.
• •Be Bold and Unapologetic: Reflect the brand's history of challenging norms and its confident identity. The copy should be assertive and self-assured, not timid or overly explanatory.

Social Perception

Trendy and Celebrity-Approved, Niche and Cult-Like, Provocative/Potentially Controversial, Innovative, Rebellious and eco-conscious

Copy Examples

• •Concrete Jungle. Concrete Edge. SEKS NYC. #SeksLLC #NYCFashion #StreetwearCulture
• •Unravel the ordinary. Reconstructed in NYC, for those who write their own rules. This isn't just a hoodie, it's a statement. Wear it loud. #SeksAppeal #MadeInNYC #Deconstructed
• •SEKS: NEW DROP. Subvert expectations. Define your reality. Limited pieces available.
• •Your uniform is boring. Get into SEKS. 💥 #SeksLLC #StreetStyle #AlternativeFashion #NYVibes
• •Don't Just Exist. Provoke. Exclusive SEKS pieces inside.