Brand Tone

Craftsman-like, Quality-focused, Personalized, Accommodating, Reliable, Trustworthy, Informative, Guiding, Modern, and Solution-Oriented

Brand Values

• •Customization & Personalization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Heritage and Expertise
• •Accessibility

Best Practices

• •Emphasize "Your" and "You": Focus on the customer's ability to personalize and create ("your space," "your vision," "made for you"). This reinforces the value of customization.
• •Highlight Craftsmanship and Origin: Regularly mention the Okawa heritage and the skill of the craftsmen to build trust and convey quality. Phrases like "expertly crafted in Okawa" or "skilled artisans" can be used.
• •Be Clear and Informative: Reflect the brand's guiding nature by providing comprehensive details about customization options, materials, and the ordering process. Avoid jargon where possible, or explain it clearly.
• •Maintain a Confident and Reassuring Voice: Use language that conveys reliability and expertise, backed by Seki Kagu's history and guarantees like warranties and free size ordering.
• •Inspire with Possibilities: While being practical and informative, also tap into the "joy of creating furniture" by using evocative language that speaks to a customer's aspiration for a beautiful and personalized home.

Social Perception

Positive Reputation for Quality, Trusted for Customization, Reliable Service, Associated with Craftsmanship, and Innovative in Offering

Copy Examples

• •Headline: Your Space, Perfectly Furnished. Body: At sekikagu-order.jp, we believe furniture should be as unique as you are. Choose your style, specify your dimensions, and let our Okawa craftsmen bring your vision to life. Experience the difference of perfectly tailored quality.
• •Headline: Beyond the Standard: Furniture Made for You. Body: Don't settle for 'almost right.' With our intuitive online order system, from pattern to full custom, create pieces that fit your life and style seamlessly. Quality materials, expert craftsmanship, delivered to your door.
• •Headline: The Art of Fit. The Joy of Creation. Body: Discover the satisfaction of co-creating your furniture. With sekikagu-order.jp, you're in control of the design, backed by Seki Kagu's heritage of excellence and a 12-month warranty.
• •Headline: Okawa Craftsmanship, Personalized for Your Home. Body: For decades, Seki Kagu has been synonymous with quality furniture. Now, sekikagu-order.jp brings that expertise directly to you, offering bespoke solutions so every piece is a perfect reflection of your taste.
• •Headline: Custom Furniture, Simplified. Body: Dream of a table that's just the right size? Or storage that fits that awkward nook? Our easy-to-use platform and dedicated support make ordering custom furniture straightforward and rewarding. Explore the possibilities.