Brand Tone

Youthful, Empowering, and Trendy

Brand Values

• •Confidence
• •Trend-Focused Style
• •Customer-Centricity
• •Passion for Fashion

Best Practices

• •Maintain Your Bilingual Voice (Primarily Spanish): Your current Spanish-first approach strongly connects with your target audience in Puerto Rico. Keep this as your primary voice. If expanding, consider adding concise English translations, but never lose the authentic Spanish flavor.
• •Embrace Emojis and Youthful Language: Continue using emojis and a friendly, informal tone. This makes the brand relatable and visually engaging on social media feeds.
• •Focus on Empowerment in Messaging: Every piece of copy should reinforce the core value of confidence. Use powerful and uplifting words like "poderosa," "brilla," "atrévete," and "define tu estilo" to inspire your audience.
• •Keep Calls-to-Action Clear and Direct: Always guide your audience on what to do next, whether it's "Compra ahora," "Descubre la colección," or "Visita nuestra web." This simplicity drives traffic and conversions.
• •Incorporate Storytelling: Use captions to tell a small story. Instead of just "New dress," try "El vestido que te acompañará en tus mejores recuerdos de verano." This creates an emotional connection between the customer and the product.

Social Perception

As a Trend-Setter; Reliable and Professional; Positive and Engaging

Copy Examples

• •✨ ¡ALERTA DE ESTILO! ✨ Tu nuevo vestido favorito acaba de llegar. Perfecto para robarte todas las miradas este fin de semana. 😉 Sé la primera en tenerlo. ¡Compra ahora en sejevapr.com! 🛍️ #SeJevaBabe #NewArrival #ModaPR
• •¿Buscando el look perfecto? 👀 En SeJeva Boutique tenemos las últimas tendencias que te harán sentir increíble. Viste para impresionar, viste para ti. 💖 Descubre tu próximo outfit en sejevapr.com.
• •Define Tu Estilo. | Nuevas colecciones cada semana. Siéntete poderosa, luce espectacular.
• •💖 Un regalito para ti: ¡20% OFF en toda la tienda! 💖
• •Un top, ¡tres moods! ✨ ¿Cuál es tu favorito: 1, 2, o 3? Dinos en los comentarios. 👇 Consigue esta pieza súper versátil en nuestra web. #StyleHack #SeJevaStyle #OOTD