Brand Tone

Personal, positive, artistic, youthful, genuine, and encouraging. Friendly and approachable, reflecting a heartfelt, passion-project-turned-business.

Brand Values

• •Artistic Expression and Creativity
• •Friendship and Personal Connection
• •Positivity and Social Awareness
• •Female Entrepreneurship
• •Community and Inclusivity

Best Practices

• •Lead with the "Why": Always circle back to the core values. Whether it's friendship, positivity, or artistic expression, infuse this mission into all copy. Start with the story, not just the product.
• •Use a Personal and Positive Voice: Write as if you're talking to a friend. Use positive language, emojis like "<3" where appropriate, and a warm, encouraging tone. Avoid corporate jargon and overly formal language.
• •Spotlight the Artists: Regularly feature the creators and contributing artists. Telling their stories makes the brand more relatable and reinforces the value of creativity and community.
• •Emphasize "Woman-Owned": Consistently include the "woman-owned small business" identifier in bios, footers, and relevant posts. It is a key differentiator and a point of connection for many consumers.
• •Be Transparent and Genuine: From the founders' story to the custom order process, maintain honesty. This authentic approach builds trust, which is crucial for a small brand with a limited external footprint.

Social Perception

Primarily controlled by its website narrative, the perception is that of a small, artist-driven business with a strong, positive mission. Customers likely view the brand as trustworthy and authentic due to personal stories and transparency. The self-portrayal is wholesome and positive.

Copy Examples

• •Art with heart. ❤️ Our Awareness Collection is about more than just a sticker—it's about showing support and spreading positivity. From mental health to Tourette's awareness, each design is made with love. #ArtForACause #WomanOwned #SeismicStickers #SpreadPositivity
• •Headline: From Best Friends to Business Owners. Sub-headline: Two friends, 1,763 miles apart, one mission: to share art and positivity with the world. Discover the story behind every sticker.
• •Title: Meet the Shroomie Family! Welcome to the whimsical world of our Shroomies! Each member of our mushroom family is bursting with personality, hand-drawn by our talented artists. These quirky characters are perfect for adding a little bit of fun and magic to your laptop, water bottle, or notebook. Which one is your favorite?
• •Subject: It all started with a friendship... Body: Hi [Customer Name], did you know that Seismic Stickers was born from a lifelong friendship? Our founders, Ariel and Darian, pour their hearts into every design. We're not just a sticker shop; we're a small, woman-owned business on a mission to spread art and positivity. Thank you for being part of our story. <3
• •Headline: Your Art. Your Vibe. Our Stickers. Body: Express yourself with art that sticks. Seismic Stickers offers unique, artist-made designs that help you show off what you love. Support a woman-owned business and find your new favorite sticker today!