Brand Tone

Caring & Compassionate, Trustworthy & Transparent, Inclusive & Empowering, Passionate & Quality-Driven, Approachable & Friendly

Brand Values

• •Giving Back/Social Responsibility
• •Quality & Efficacy
• •Ethical Practices
• •Sustainability
• •Inclusivity & Self-Expression
• •Heritage & Authenticity

Best Practices

• •Lead with Purpose: Always weave the "cosmetics for a cause" narrative into your messaging, whether it's a product description, social media post, or email newsletter. This reinforces the compassionate core of the brand.
• •Emphasize Quality & Safety: Consistently highlight the beneficial aspects of your ingredients (hydrating, nourishing, vegan, paraben-free, etc.) and your ethical standards (cruelty-free, EU compliant). This builds trust and appeals to conscious consumers.
• •Speak Inclusively: Use language that welcomes everyone. Showcase diversity in your visuals. Celebrate self-expression and individuality as key benefits of using your products.
• •Maintain an Approachable Authority: Be informative and confident about your product quality and formulations, but keep the language warm, friendly, and accessible. Avoid overly technical jargon unless clearly explained.
• •Show, Don't Just Tell, the "Care": Beyond the mission, let the care translate into customer interactions, thoughtful packaging, and content that educates and uplifts your audience. Ensure the passion of the founder's story subtly shines through.

Social Perception

Positive Product Experience, Ethical Brand, Purpose-Driven, Trust & Reliability, Support for Minority-Owned Business

Copy Examples

• •Headline: More Than Just Color. It's Confidence, With a Conscience. Body: Discover Seis Cosmetics: Luxurious, vegan-friendly lip color that feels as good as it looks. Every purchase supports brain tumor research. Shine beautifully, inside and out.
• •Headline: Your Lips Will Thank You. So Will a Great Cause. Body: Indulge in our richly pigmented, hydrating lipsticks and glosses. Crafted with nourishing, cruelty-free ingredients. Feel the Seis difference – beauty that gives back.
• •Headline: Latina-Owned. Cruelty-Free. Absolutely Fabulous. Body: Seis Cosmetics blends vibrant color with skin-loving care. Explore our collection of paraben-free, EU compliant lip essentials and join our mission.
• •Headline: Beauty That Empowers. Ingredients That Care. Body: From bold mattes to luscious glosses, express yourself with Seis Cosmetics. We're passionate about high-quality, ethical beauty that makes an impact.
• •Headline: Unlock Radiance. Support a Dream. Body: Experience the Seis Cosmetics collection – where luxurious, long-lasting lip color meets a heartfelt mission. Vegan options, always cruelty-free, and a portion of every sale helps find a cure.