Brand Tone

Innovative, Adventurous, Inclusive, Passionate, Reliable

Brand Values

• •Innovation
• •Quality & Performance
• •Comfort
• •Inclusivity & Accessibility
• •Community & Collaboration
• •Empowerment
• •Integrity
• •Sustainability

Best Practices

• •Lead with Innovation: Always highlight the technology and unique solutions Seirus offers. Use terms like 'patented,' 'engineered,' 'advanced technology,' and briefly explain the benefit.
• •Embrace the Adventure: Use active, evocative language that speaks to the thrill and challenge of outdoor sports. Words like 'explore,' 'conquer,' 'discover,' 'unleash,' and 'extreme' can be effective.
• •Champion Inclusivity: Weave in messages of accessibility and community. Speak to 'all adventurers,' 'everyone,' and highlight efforts to make the outdoors welcoming.
• •Focus on Benefits, Supported by Features: While the technology is key, always tie it back to the user benefit – warmth, comfort, dryness, dexterity, ability to stay out longer, etc.
• •Maintain an Enthusiastic and Confident Voice: The copy should sound passionate about the outdoors and confident in the product's ability to perform, backed by decades of experience and innovation.

Social Perception

Perceived as a provider of high-quality, innovative gear that delivers on its promises of warmth and protection; reliable for cold-weather activities; valued for durability; growing awareness of inclusivity efforts; seen as a specialist brand for cold-weather accessories.

Copy Examples

• •Headline: Don't Just Endure Winter. Embrace It. Body: Forty years of innovation, countless cold-weather challenges met. Seirus gear is engineered with patented technology to deliver relentless warmth and unmatched comfort, so you can push your limits, not your tolerance. Explore further, together. #SeirusInnovation #AdventureForAll
• •Headline: Warmth Without Boundaries. Body: We believe the thrill of the outdoors is for everyone. That’s why we pour decades of research into every glove, mask, and layer we create – ensuring peak performance and inclusive comfort. Gear up with Seirus and redefine your adventure. #WinterExploration #InnovateComfort
• •Headline: The Science of Warm. The Art of Adventure. Body: From our Heatwave™ kinetic heat return system to our Xtreme™ All Weather waterproof protection, Seirus is where cutting-edge technology meets the call of the wild. Experience the difference innovation makes. Your mountain is waiting. #SeirusTech #OutdoorReady
• •Headline: More Than Gear. It's Freedom. Body: For over four decades, Seirus has been dedicated to crafting accessories that empower you to face the elements with confidence. We're committed to breaking down barriers—in performance and in access—so every journey is exhilarating. Join our community of explorers. #SeizeTheSnow #InclusiveOutdoors
• •Headline: Engineered for the Extreme. Designed for You. Body: Every stitch, every patent, every piece of Seirus gear is born from a passion for the outdoors and a commitment to those who explore it. Discover warmth, dexterity, and the drive to go further. Because the best adventures are shared. #PerformanceGear #CommunityDriven