Brand Tone

celebratory, authentic, and welcoming

Brand Values

• •Cultural Heritage & Authenticity
• •Community Connection
• •Beauty & Adornment
• •Family & Passion
• •Bridging Tradition and Modernity

Best Practices

• •Always frame the products within their cultural context. Use Samoan or other Polynesian terms (like Sei, Ula, Talofa) where appropriate and briefly explain their meaning if the context doesn't make it obvious. This reinforces authenticity.
• •Consistently use keywords like "handmade," "handcrafted," "authentic," and "from the islands" to highlight the products' origin and quality, distinguishing the brand from mass-produced alternatives.
• •Address the audience as a community ("Talofa family," "Sydney friends"). Engage with comments and messages in a personal and welcoming manner to reflect the brand's family-run identity.
• •Employ descriptive words that evoke the beauty and vibrancy of the Pacific Islands. Words like "vibrant," "sun-kissed," "breathtaking," "elegance," and "treasure" align with the brand's celebratory tone.
• •In product descriptions and posts, highlight how a traditional piece can be styled for a modern wardrobe ("pair it with your favourite dress," "the perfect touch for a night out"). This speaks directly to the "Chic" part of the brand name and widens its appeal.

Social Perception

The brand is perceived positively as a key provider of authentic Polynesian accessories, particularly within its local community in Australia. It is frequently featured as a vendor in Pacific Islander-focused markets like Maketi Moana, where it is described as having a "vast & beautiful range of Pacific-inspired accessories & adornments." Its consistent inclusion in cultural markets and events points to a respected and trusted position within its niche. The brand's social media showcases high engagement on posts featuring new products and cultural celebrations, with followers expressing admiration and interest. The primary audience appears to be those of Polynesian descent looking for a connection to home, as well as a broader audience interested in unique, culturally rich fashion.

Copy Examples

• •Adorn yourself in the spirit of the islands. 🌺 Our new collection of handmade Sei has arrived, each flower a vibrant whisper of Polynesian tradition. Perfect for bringing a touch of island chic to any occasion. Tap to shop and carry a piece of paradise with you.
• •Talofa, Sydney! We are so excited to be at the Maketi Moana this weekend! Come and say hello, and explore our beautiful range of handmade accessories straight from the heart of the Pacific. We can't wait to share the stories behind our treasures with you all. See you there!
• •Wear Your Heritage. Our Ula Fala necklaces are more than just accessories; they are a symbol of respect, celebration, and timeless Samoan artistry. Handcrafted with tradition, designed for today.
• •✨ A Touch of Island Elegance Has Arrived ✨ From vibrant hibiscus Sei to intricately woven handbags, our latest arrivals are a celebration of Polynesian craftsmanship. Discover authentic, handmade pieces that tell a story.
• •Fresh from the islands! So much love and craftsmanship goes into every piece. Which accessory makes you feel most connected to the Pacific? [Poll: A vibrant Sei | A timeless Ula]. From everyday chic to ceremony-ready. Our pieces are made to celebrate every moment. Swipe up to explore.