Brand Tone

Passionate & Sincere, Ethical & Conscious, Quality-focused, Community-oriented

Brand Values

• •Ethical Production: Cruelty-free and vegan.
• •Quality & Efficacy: 'Made in Italy' and designed not to dry out lips or fade quickly.
• •Authenticity & Self-Expression: Encouraging customers to be themselves.
• •Passion & Dedication: Stemming from the founder's personal dream and commitment.
• •Transparency & Connection: Sharing the founder's story and handwritten notes.
• •Female Empowerment: Supporting women in their journey towards self-realization, particularly mothers and entrepreneurs.

Best Practices

• •Always Highlight Core Values: Consistently weave in mentions of 'Made in Italy,' 'Vegan,' 'Cruelty-Free,' and 'Paraben-Free' where relevant, reinforcing what the brand stands for.
• •Embrace Storytelling: Continue to share the founder's journey and the 'why' behind the brand.
• •Use phrases like 'Be yourself,' 'Show who you are.'
• •Focus on the community: mention the community that celebrates the power of being authentically sé stessi.
• •Highlight ingredients like hyaluronic acid for added benefits

Social Perception

Positive product experience, appreciation for ethical stance, engaged through influencers, minor website usability issues

Copy Examples

• •Our Matt Liquid Lipsticks are Made in Italy, Cruelty-Free, Vegan, and Paraben Free, offering long-lasting comfort and vibrant color.
• •Inspired by my journey as a mother and entrepreneur, Seily is more than just a brand; it's a community that celebrates the power of being authentically sé stessi.
• •Beauty is in showing who you are. Express your unique self with our ethically crafted lipsticks.
• •Experience the luxury of Italian quality with our vegan and cruelty-free formulas, designed to enhance your natural beauty.
• •From our hands to your heart: Each Seily order includes a handwritten thank-you note, a token of our appreciation for your support.