Brand Tone

Authoritative & Knowledgeable, Elegant & Sophisticated, Heritage-focused & Respectful, Passionate & Enthusiastic, Customer-centric & Service-oriented

Brand Values

• •Precision & Innovation
• •Quality & Craftsmanship
• •Durability & Reliability
• •Heritage & Tradition
• •Integrity & Trust
• •Emotional Value & Enrichment

Best Practices

• •Prioritize Heritage and Craftsmanship: Always weave in Seiko's rich history, Japanese origins, and commitment to meticulous manufacturing in product descriptions, social media posts, and 'About Us' sections.
• •Emphasize Precision and Innovation: Highlight the technological advancements and the precision engineering behind Seiko watches, reinforcing the brand's authority in horology.
• •Maintain an Elegant and Refined Vocabulary: Use language that reflects the sophistication and quality of the timepieces. Avoid overly casual slang or colloquialisms.
• •Be Customer-Focused and Reassuring: Clearly communicate the benefits of purchasing from an official store, such as authenticity, warranty, and customer support, to build trust.
• •Develop Tone of Voice Guidelines: Create a clear internal document that outlines the brand's voice, key messaging points, and preferred terminology to ensure consistency across all team members and platforms. This should include guidance on how to adapt the tone slightly for different contexts (e.g., a more technical tone for specific feature descriptions versus a more evocative tone for lifestyle content) while staying true to the core brand personality.

Social Perception

Trusted Brand, Value for Money, Innovative Leader, Collector's Item, Good Service (seikostore.co.za), Accessible Quality

Copy Examples

• •Seiko: A Legacy of Precision, Worn By You. For over 140 years, Seiko has been at the forefront of watchmaking innovation. Discover a timepiece that blends timeless Japanese craftsmanship with cutting-edge technology, available at seikostore.co.za, your official home for Seiko in South Africa.
• •The Art of Time, Mastered. Explore Seiko Presage. Inspired by Japanese aesthetics and the allure of the cocktail bar, the Seiko Presage collection offers enduring elegance. Each watch is a testament to Seiko’s dedication to meticulous craftsmanship. Find your expression of sophistication.
• •Engineered for Adventure. Built for Life. Seiko Prospex. Whether on land, in the sky, or beneath the waves, Seiko Prospex challenges every limit. Trust in the durability and reliability that professionals have depended on for decades. Your adventure starts at seikostore.co.za.
• •King Seiko: A Royal Return to Timeless Design. Witness the revival of a legend. King Seiko combines the dignified grace of its origins with contemporary watchmaking excellence. Experience a piece of Seiko’s esteemed heritage, delivered with the assurance of authenticity from seikostore.co.za.
• •Seiko 5 Sports: Your Style, Your Seiko. For over fifty years, Seiko 5 Sports has delivered reliability, durability, performance, and value. Express your individuality with a watch built for the dynamic spirit. Explore the vibrant collection, guaranteed genuine and delivered free in South Africa.