Brand Tone

Friendly, Approachable, Service-Oriented, Caring, Professional, Trustworthy, Passionate, Enthusiastic, Adaptable and Modern

Brand Values

• •Quality
• •Customer Satisfaction
• •Family Tradition & Trust
• •Passion for Fashion
• •Personal Touch
• •Adaptability

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Seidel Moden's tone (Friendly, Passionate, Service-Oriented, Trustworthy, Adaptable). Include examples of "do's and don'ts" for communication across all channels.
• •Train Your Team: Ensure everyone interacting with customers (social media managers, customer service, in-store staff) understands and can consistently apply the brand voice. Role-playing and shared examples can be helpful.
• •Use "We" and Inclusive Language: Emphasize the "family" and "team" aspect. Phrases like "We're here to help," "Our family selected," "We believe" reinforce the personal and collective passion.
• •Personalize When Possible: Address customers by name in communications. Refer to their past purchases if relevant (with privacy in mind). Small details like "lovingly packaged" show care; ensure this is a consistent practice and can be mentioned.
• •Stay Authentic and Passionate: Let the genuine love for fashion shine through in descriptions, blog posts, and social media content. Share the excitement about new collections or styling tips. Authenticity builds trust and resonates with customers who share that passion.

Social Perception

Highly Positive among Customers, Reliable and Efficient, Provider of Quality Fashion, Caring and Attentive

Copy Examples

• •Headline: Fall in Love with Layers: Your Perfect Autumn Style Awaits! Body: "Discover our handpicked collection of cozy knits, elegant coats, and versatile pieces to make this autumn your most stylish season yet. At Seidel Moden, fashion is our passion, and helping you find outfits you adore is our greatest joy. Explore new arrivals – lovingly selected by our family for yours."
• •Headline: That Special Occasion? We've Got the Dress! Body: "From weddings to evening galas, find the showstopping dress that makes you feel incredible. Our team is here to help you choose the perfect fit and style. Because every great event starts with the perfect outfit – and we’re thrilled to be part of yours!"
• •Headline: Your Everyday Elegance, Delivered with Care. Body: "Why wait for a special day to look and feel fantastic? Our new casual collection blends comfort with chic, perfect for your daily adventures. Experience the Seidel Moden difference: quality you can trust, fast shipping, and that little extra touch in every package."
• •Headline: Three Generations of Fashion, One Passion: You! Body: "For over 60 years, our family has been dedicated to bringing you beautiful fashion. We believe in 'quality over quantity' and a personal touch you won't find everywhere. Have a question? Need style advice? We're just a message or call away!"
• •Headline: New Season, New Styles – Handpicked with Love! Body: "The latest collections have arrived, and we can't wait to share them! Each piece is chosen with an eye for quality, style, and that special something. Browse online or visit us in-store for a warm welcome and personalized fashion advice. Let's find your new favorite outfit together!"