Brand Tone

Friendly, Encouraging, and Community-Focused

Brand Values

• •Creativity for All
• •Mindfulness and Relaxation
• •Quality and Customer Satisfaction
• •Community

Best Practices

• •Prioritize Positivity and Encouragement: All communication, from ad copy to customer service replies, should be uplifting. Frame challenges or questions in a positive light and always encourage customers on their creative journey.
• •Actively Foster Community: Consistently solicit and feature user-generated content. Create unique hashtags (e.g., #HappyPaintingSE, #MyHappyPainting) and run contests or weekly features to make customers feel like valued members of a creative club.
• •Speak a Simple, Human Language: Avoid overly technical or formal language. Write as if you were speaking to a friend about a fun hobby. Use emojis appropriately to add personality and warmth to your digital communications.
• •Focus on the "Why," Not Just the "What": Instead of only describing the product (e.g., "a 40x50 canvas"), focus on the benefits and feelings it evokes ("a chance to create a beautiful piece of art for your home while you relax"). The core message should be about the experience.
• •Create a Simple Tone of Voice Guide: Document key brand words (e.g., "creative," "relax," "joy," "community"), the brand's personality (e.g., "friendly," "encouraging," "inspiring"), and its purpose. This ensures that anyone creating content for the brand can do so consistently.

Social Perception

The brand is perceived as a positive space for creativity and relaxation, fostering a strong community around a rewarding activity.

Copy Examples

• •Feeling Stressed? Unwind with Color. Leave the day behind and find your calm. Our Paint by Number kits are the perfect way to relax, create, and make something beautiful. No experience needed—just your desire to unwind. ✨ Find your favorite design and start your creative journey tonight! Shop Now & Relax
• •We are OBSESSED with this beautiful piece created by the talented Anna! 😍 It’s so inspiring to see your amazing work. Thank you for sharing your #HappyPainting moment with our community! 🎨 Want to be featured? Tag us in your creations! Tap to Browse Our Kits
• •Give the Gift of Creativity. Looking for a unique and thoughtful present? A Happy Painting kit is more than a gift—it's an experience. Perfect for birthdays, holidays, or just because. Surprise someone you love with a moment of peace and a masterpiece to keep. Explore Gift Ideas
• •Your Next Masterpiece Awaits! New Arrivals Inside! Hi [Customer Name], ready for a new creative escape? We've just added a stunning collection of new Paint by Number kits! From dreamy landscapes to adorable animals, your next project is waiting. Be the first to paint one of our new designs! Discover New Kits
• •What's Your Painting Vibe? A cozy corner, your favorite music, and a cup of tea? ☕ Or maybe painting in the sun? ☀️ Share your perfect painting setup in the comments below! We love hearing how you create your happy moments. Comment Below!