Brand Tone

Reassuring and Trustworthy, Customer-centric and Supportive, Accessible and Value-Oriented, Enthusiastic and Positive (on TikTok)

Brand Values

• •Accessibility: Providing good products at fair prices for all Brazilians.
• •Trust and Security: Ensuring safe transactions and reliable delivery.
• •Quality: Offering curated products and a quality guarantee.
• •Customer Satisfaction: Prioritizing customer happiness with money-back guarantees and excellent service.
• •Well-being and Comfort: Aiming to provide products that enhance customers' lives.

Best Practices

• •Always Prioritize "Secure" and "Trust": Given the emphasis on secure payments and guaranteed delivery, these elements should be woven into copy wherever natural, especially at checkout, in transactional emails, and when introducing new products or services.
• •Use language that is inclusive and highlights the benefit to "every Brazilian."
• •Maintain a Customer-Centric Approach: Frame benefits around the customer's needs and desires for comfort, well-being, and solutions to their problems.
• •Be Consistent Across Platforms: While the tone might be slightly more informal and enthusiastic on TikTok, the emphasis should remain on trust and value.
• •Emphasize clarity and directness, as seen in their current website copy.

Social Perception

The brand aims to be perceived as a reliable and fair source for a variety of quality products. Users engage with product posts, asking questions (like product safety) and liking content, suggesting interest and some level of trust in the product offerings promoted there. The brand is responsive to comments.

Copy Examples

• •100% SECURE AND CERTIFIED PAYMENT
• •QUALITY GUARANTEE AND 7 DAYS FREE (Satisfaction or your money back)
• •EXCELLENCE IN SERVICES
• •Relax in the comfort of your home (TikTok post)
• •O NeckRelax é a solução ideal