Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Confident & Assuring, Community-Oriented, Informative (for enthusiasts)

Brand Values

• •Passion for Football
• •Quality
• •Authenticity (of Fan Experience)
• •Customer Centricity
• •Accessibility/Affordability

Best Practices

• •Always Speak the Fan's Language: Use common football slang, passionate expressions ("manto sagrado," "nação," "vibrar"), and demonstrate a genuine understanding of fan culture. Connect with the emotional aspect of football.
• •Maintain a Balance of Enthusiasm and Trust: While being passionate, ensure copy also reinforces security, quality, and reliable service to build and maintain customer confidence.
• •Be Visually Congruent: Ensure the tone of the copy matches the visuals. If the copy is energetic, the images should reflect that. User-generated content can be powerful here.
• •Engage and Interact: Use questions in social media posts, respond to comments in a friendly and helpful manner, and actively solicit feedback to reinforce the approachable, community-focused aspect of the brand.
• •Develop a Brand Voice Guide: Create a simple internal guide that outlines key vocabulary, phrases to use/avoid, the desired emotional impact of the copy, and examples of on-brand messaging. This helps ensure consistency across all platforms and anyone creating content for the brand.

Social Perception

Positive for Product, Trusted for Transactions (Implied), Seen as a Go-To for Fans, Community Hub (Potential), Awareness of Replica Market

Copy Examples

• •🔥 A espera acabou! A nova armadura do [Team Name] ACABA DE CHEGAR! Sinta a emoção de cada partida com a qualidade e o estilo que só a Estilo de Torcedor oferece. Garanta já a sua e vista a paixão pelo seu time! Link na bio! #EstiloDeTorcedor #[TeamName] #MantoSagrado #FutebolPaixao (The wait is over! The new armor of [Team Name] HAS JUST ARRIVED! Feel the emotion of every match with the quality and style that only Estilo de Torcedor offers. Get yours now and wear the passion for your team! Link in bio!)
• •Seu Time. Sua História. Seu Manto. ✨ Encontre camisas históricas e os últimos lançamentos com Qualidade Tailandesa 1:1 e Frete Grátis para todo o Brasil. Compra 100% Segura. Viva o seu #EstiloDeTorcedor! (Your Team. Your History. Your Mantle. ✨ Find historic jerseys and the latest releases with Thai Quality 1:1 and Free Shipping throughout Brazil. 100% Secure Purchase. Live your #FanStyle!)
• •E aí, Torcedor! 👋 Notamos que você é um apaixonado pelo [Customer's Favorite Team/Previous Purchase]. Que tal conferir as novidades que chegaram e completar sua coleção? Qualidade impecável e aquele atendimento amigo que você já conhece. Clique aqui e confira! 😉 (Hey, Fan! 👋 We noticed you're passionate about [Customer's Favorite Team/Previous Purchase]. How about checking out the new arrivals to complete your collection? Impeccable quality and the friendly service you already know. Click here to check it out! 😉)
• •Alô, Nação [Team Nickname]! 🖤❤️ A camisa que pulsa no ritmo da arquibancada está te esperando. Qualidade superior, detalhes fiéis e o orgulho de ser [Team Adjective]. Compre com segurança e receba no conforto da sua casa. #EstiloDeTorcedor #[TeamNickname] #[Passion] (Hello, [Team Nickname] Nation! 🖤❤️ The jersey that pulses to the rhythm of the stands is waiting for you. Superior quality, faithful details, and the pride of being [Team Adjective]. Buy securely and receive it in the comfort of your home.)
• •Mais que uma camisa, umestandarte da sua paixão. Fabricada com tecido tecnológico de alta qualidade (Tailandesa 1:1), esta peça oferece conforto, durabilidade e um caimento perfeito para você vibrar em cada lance. Personalize com seu nome e número e torne-a única! ✅ Compra Segura ✅ Envio Rápido ✅ Atendimento Campeão. (More than a jersey, a banner of your passion. Made with high-quality technological fabric (Thai 1:1), this piece offers comfort, durability, and a perfect fit for you to cheer every play. Customize with your name and number and make it unique! ✅ Secure Purchase ✅ Fast Shipping ✅ Champion Service.)