Tono de Marca

Pragmatic and solution-oriented, assertive and confident, direct and sales-driven.

Valores de Marca

• •Practicality
• •Exclusivity and Uniqueness
• •Accessibility
• •Customer Security

Mejores Prácticas

• •Embrace the "Secret Solution" Angle: Lean into the brand name. Position every product as a "secret" or "hack" for a common problem. This creates a unique and memorable brand narrative that justifies the name "Segredo Lunar."
• •Focus on "Before-and-After" Storytelling: The brand sells solutions. The copy should always paint a clear picture of the problem (the "before") and the simple, satisfying resolution the product provides (the "after").
• •Use a Direct, Action-Oriented Voice: Continue using strong verbs and clear commands. Phrases like "Solve," "Discover," "Transform," and "Say Goodbye" are effective for this product line.
• •Highlight Exclusivity and Value: Consistently use keywords like "exclusivo," "único," and "preço incrível" to reinforce the brand's core value proposition of offering unique items at a good price.
• •Create a Clear Tagline and Use It Everywhere: Develop a tagline that bridges the name and the products, such as "Segredo Lunar: Soluções geniais para o seu mundo." (Segredo Lunar: Genius solutions for your world.) This tagline should be present on the website header, social media bios, and email footers to build a cohesive brand identity and manage customer expectations.

Percepción Social

The brand has highly positive customer reviews (5.0 rating on its website, praising effectiveness and fast shipping). However, it has a lack of mainstream presence on external review platforms and social media. There is significant name confusion, as 'Segredo Lunar' suggests themes like astrology or esotericism, which mismatches its actual product offerings of general problem-solving gadgets, potentially hindering organic search visibility.

Ejemplos de Copy

• •O segredo para um lar mais prático está aqui. Soluções geniais para o dia a dia. Descontos que parecem de outro mundo.
• •Headline: Stop Struggling With Annoying Repairs. Body: That leaky pipe? That scuffed wall? Consider them solved. Segredo Lunar offers the exclusive tools you need to make home maintenance simple and fast. Discover our offers and transform your home.
• •Some secrets are too good to keep. ✨ Make small scratches disappear like magic and restore your car's shine. Our Scratch Remover is the solution you've been looking for. Tap to shop!
• •Um segredo para cada problema da sua casa.
• •Revele a verdadeira beleza dos seus ambientes. Não deixe que rejunte velho e mofo estraguem seu espaço. Com o Strider 3 em 1, você remove, renova e aplica silicone com uma única ferramenta. É o nosso segredo para um acabamento profissional, sem esforço.