Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Practical and Value-Oriented, Informative and Helpful, Community-Engaged (locally)

Brand Values

• •Family and Passion
• •Quality and Italian Craftsmanship
• •Versatility and Practicality
• •Customer Connection and Service
• •Social Awareness (emerging)
• •Style and Trend Awareness

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., warm, enthusiastic, helpful, stylishly practical), key vocabulary (words to use/avoid), and sentence structure preferences. Share this with anyone creating content.
• •Always Prioritize the Customer: Frame copy around the customer's needs, desires, and pain points. Use "you" and "your" frequently. Anticipate their questions and provide clear, helpful answers within the copy (e.g., sizing, care instructions, styling tips).
• •Embrace Storytelling: Share the "why" behind the brand – the mother-daughter passion, the love for Italian style. Weave this narrative into product descriptions, social media posts, and email marketing to build a stronger connection.
• •Be Consistent Across All Channels: Whether it's a TikTok caption, an Instagram story, a product page, or a customer service email, the tone should feel familiarly Seghezzi. Regular internal reviews of content can help maintain this.
• •Inject Personality and Be Approachable: Don't be afraid to use friendly language, emojis where appropriate (especially on social media), and conversational phrasing. Encourage interaction by asking questions and making it easy for customers to reach out.

Social Perception

The store is perceived as a local boutique that supports art and social causes, with an engaging social media presence, particularly on TikTok, showcasing current trends and products.

Copy Examples

• •Instagram Post (New Knitwear Arrival): Hello, sunshine! ☀️ Your new favorite sweater has just landed at Seghezzi! Crafted with love in Italy, this beauty comes in [Number] vibrant colors to brighten your day. P.S. Our famous 3x2 knitwear promo is ON – grab yours before they're gone! 😉 #SeghezziFashion #ItalianStyle #KnitwearLove #NewCollection #ShopSmallMilan
• •Facebook Ad (Cashmere Promotion): Indulge in a little Italian luxury! ✨ Our 100% Made in Italy cashmere sweaters are here to keep you cozy and chic all season long. Unbelievably soft, timelessly stylish. Click to discover your perfect match – and remember, sharing is caring (or just treat yourself to three with our special offer!). Learn more: [Link] #SeghezziStyle #CashmereDreams #MadeInItaly #FashionBoutique #MilanShopping
• •Product Description (Versatile Dress): Meet the dress that does it all! From busy weekdays to relaxed weekends, this [Dress Style, e.g., 'flowy midi dress'] is your new go-to. So comfortable you'll forget you're wearing it, and stylish enough to turn heads. Plus, it's a breeze to care for! (Yes, really!) One size designed to flatter every figure (fits up to size 48). How will you style yours? Let us know! #StyleVersatility #EffortlessChic #SeghezziFinds #ItalianFashion
• •TikTok Video Caption (Outfit Idea): Outfit inspo coming your way! 🔥 Mix and match our latest arrivals for a look that’s all YOU. This [Key Piece, e.g., 'vibrant viscose top'] + our [Second Piece, e.g., 'classic black trousers'] = instant chic! 😉 Tap the link in bio to shop the look & explore more! #SeghezziFashionStore #MilanStyle #OOTD #FashionTikTok #NewArrivals #StyleHack
• •Website "About Us" Snippet: More than just a store, Seghezzi is a dream shared between a mother and daughter, born from a lifelong passion for fashion. We believe style should be joyful, effortless, and authentically Italian. Come say 'Ciao!' at our Milan boutique or explore our handpicked collections online – we’re thrilled to share our favorite finds with you!