Brand Tone

empowering, stylish, confident, and encouraging

Brand Values

• •Empowerment: Focused on making women feel confident and good about themselves, inside and out.
• •Style & Fashion: Combining performance activewear with fashionable, chic designs.
• •Comfort & Quality: Emphasizing the use of "cutting-edge fabric technology" and providing "exceptional comfort".
• •Performance & Durability: Offering "performance-driven activewear designed to support your every move".
• •Inspiration & Motivation: Encouraging an active and healthy lifestyle.

Best Practices

• •Lead with Empowerment: Start and end with messages that uplift and inspire confidence in women. Use active, strong verbs and positive adjectives.
• •Emphasize Stylish Functionality: Always connect the practical benefits of the activewear (comfort, performance, shaping) with its chic, fashionable aesthetic. Don't just sell clothes, sell a look and a feeling.
• •Be Authentic and Relatable: Share "Real Women, Real Stories" and testimonials. Use language that resonates with a modern, active woman. While trendy, avoid overly niche slang that might quickly become dated.
• •Maintain Visual and Verbal Synergy: Ensure the language used in captions and descriptions directly reflects the imagery and videos presented (e.g., if showing high-performance gear, the language should echo that).
• •Consistent Keyword Usage: Integrate core brand phrases like "shaping activewear," "empower," "style," "comfort," and "confidence" naturally across all platforms and communications to reinforce brand identity.

Social Perception

generally positive among its target audience, who appreciate the style, comfort, and functionality of the activewear, particularly features like pockets in leggings. Customers seem to respond well to the empowering message and the aesthetic appeal of the products. The brand is perceived as trendy and urban.

Copy Examples

• •(Instagram Post): "Own your power, unleash your style. Our latest collection is designed to move with you, from sunrise yoga to sunset sprints. Feel confident, feel unstoppable. ✨ #ChicTic #Activewear #EmpoweredByChicTic #NewCollection"
• •(Website Banner): "Beyond the Gym: ChicTic activewear. Where LA-born style meets innovative design to shape your confidence and elevate your every day. Discover pieces that inspire."
• •(Product Description - Leggings): "Sculpt, support, and stun. Our signature shaping leggings are crafted with cutting-edge fabric for a second-skin feel and all-day comfort. Featuring [mention key feature like 'deep side pockets' or 'high-waisted design'], they’re more than just activewear – they’re your daily confidence boost."
• •(Email Marketing Subject Line): "Ready to Shine? Your ChicTic Empowerment Starts Now (+ Special Offer!)"
• •(TikTok Video Caption): "Workout fit check! ✅ Obsessed with how this ChicTic set makes me feel: strong, stylish, and ready for anything! What are you conquering today? #ChicTicWear #FitnessMotivation #TrendyActivewear #ShapingActivewear"