Brand Tone

educational, trustworthy, empathetic, direct, informative, personal, approachable, authentic, appreciative, and personal in customer interactions.

Brand Values

• •Transparency
• •Efficacy and Quality
• •Natural and Ethical Approach
• •Customer-Centricity

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's skin concerns and frustrations. Use phrases that show you relate to their struggles.
• •Educate, Don't Just Sell: Focus on explaining the "how" and "why" behind your products. Detail the key ingredients and their specific benefits to build trust and empower the consumer.
• •Maintain a Personal Touch: Incorporate the founder's story and the brand's journey where appropriate. Use "we" and "I" to create a more direct and personal connection with the audience.
• •Be Transparent and Honest: Clearly state what your products do and who they are for. Don't shy away from discussing specific skin conditions your products can help with, as this demonstrates authenticity.
• •Use a Clean and Direct Style: Mirror the brand's minimalist aesthetic in your writing. Avoid overly flowery language and focus on clear, concise, and informative sentences that are easy to understand.

Social Perception

The public perceives seeyourskin.pl as a high-quality, trustworthy brand that delivers on its promises. Products are seen as effective solutions for various skin concerns. The brand's commitment to natural ingredients and transparency resonates with consumers, and the founder's personal involvement adds to a perception of authenticity and passion.

Copy Examples

• •Quench your skin's thirst. Our new Hydra-Boost Serum, formulated with triple-molecular weight hyaluronic acid, penetrates every layer of your skin for deep, lasting hydration. See your skin transform from dull and dry to plump and radiant. Because we believe in solutions that work.
• •Ever wonder what's really in your skincare? We believe in full transparency. That's why we don't just list our ingredients we explain them. Like the Pomegranate Sterols in our eye cream, which are proven to boost hydration and strengthen your skin's natural barrier. Know your ingredients. Love your skin.
• •Tired of skincare that promises the world but leaves your sensitive skin irritated? We've been there. That's why we created our Calming Cream with natural extracts to soothe and protect. Formulated for the most demanding skin, because everyone deserves to feel comfortable in their own skin.
• •As the seasons change, so do your skin's needs. Prepare for cooler days ahead with our Nourishing and Protective Cream, designed to shield your skin from the elements. For a limited time, enjoy 15% off and see your skin at its healthy best, no matter the weather.
• •Rediscover your skin's youthful bounce. Our Firming and Smoothing Cream is a potent blend of natural extracts and active ingredients that work in synergy to improve elasticity and reduce the appearance of fine lines. It's not about turning back time; it's about seeing your skin in its best light.