Tono de Marca

Artisanal and Passionate

Valores de Marca

• •Quality
• •Tradition
• •Fairness and Sustainability
• •Transparency
• •Innovation

Mejores Prácticas

• •Always anchor the brand story in its rich history and artisanal process. Use words like "tradition," "since 1928," "family-run," "handcrafted," and "slow-roasted" to reinforce this identity.
• •Coffee is an aromatic and flavorful product. Use descriptive language that appeals to the sensestalk about the "rich aroma," "fruity and spicy notes," "full-bodied harmony," and the "sound of cracking beans."
• •Share the "why" behind the process. Explain the benefits of drum roasting over industrial methods, the importance of direct trade, and the story behind each coffee's origin. This builds trust and positions the brand as an expert.
• •Consistently integrate the values of fairness and sustainability into messaging. Whether it's a social media post or a product description, mentioning direct trade or eco-friendly initiatives reinforces the brand's conscious identity.
• •The copy should feel like it's written by someone who genuinely loves coffee. Avoid overly corporate or generic marketing language. Be personal, share stories, and let the passion for the craft shine through in every communication.

Percepción Social

The public perceives Seewald Kaffeerösterei as a high-quality, trustworthy, and traditional artisan brand. Customers and partners value the "hand-picked" quality and the rich flavors that result from the meticulous, slow-roasting process. They are seen as a reliable source of premium, exclusive coffees, with an emphasis on fair and sustainable practices. The narrative of a long-standing family business resonates well, positioning them as a genuine and passionate specialist in a market often dominated by industrial-scale producers.

Ejemplos de Copy

• •Since 1928, every batch has been a promise. We don't rely on timers; we trust our senses. The sight, the sound, the unmistakable aroma of perfectly roasted coffee. This is our craft, passed down through three generations. This is Seewald. #HandcraftedCoffee #Seewald1928 #DrumRoasting #ArtisanCoffee
• •Our coffee's journey begins with a handshake. Through direct trade, we build lasting relationships with our farmers, ensuring fair pay for their premium harvest. Its a commitment to quality you can taste and ethics you can support.
• •Weve spent nearly a century perfecting the art of coffee. Using our vintage 1958 Probat roaster, we slowly unlock the unique flavors of every single-origin bean. Experience the difference that patience, passion, and tradition make. Shop our freshly roasted coffee today.
• •A masterful blend of Ethiopia's fruit-forward notes and Kenya's spicy depth. Each bean is roasted separately in our gentle drum roaster to preserve its unique character before being hand-sorted and blended. The result is a powerful, full-bodied coffee with a complex, fruity-spicy harmony and a delicately tart finish. Perfect for those who demand uncompromising flavor in every cup.
• •At Seewald, we believe great coffee shouldn't come at the cost of our planet. Thats why were proud to partner with Segelwerk, bringing you exceptional coffee from Latin America transported across the Atlantic by the power of wind. This coffee is not only fair-trade and organic, but it carries a story of adventure and sustainability in every bean. Taste the difference a conscious journey makes.